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New Singapore Aquatics branding aims to reflect a multidiscipline sport

New Singapore Aquatics branding aims to reflect a multidiscipline sport
May 1, 2023
About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.

With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.

Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.

In addition to publishing, Nigel speaks on marketing communications at a range of industry events.

He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).

In 2020, he launched the new Asian Leisure Business website.

As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

His philosophy on life is to be kind to all and to indulge those that you love.

His passions include family, Newcastle United and motorcycles (especially British ones) as well as caring for Stella the pug.

Click here to connect with him via LinkedIn.

Read more from this author

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17th March 2023 - Sport Singapore to launch National Registry of Exercise Professionals

6th March 2023 - Singapore Sports Hub secures three-year deal to host FIBA Intercontinental Cup

3rd March 2023 - Inaugural Olympic Esports Week highlights virtual forms of sport becoming increasingly prevalent

14th February 2023 - Cambodia counts down to dual regional games hosting

11th February 2023 - Singapore to host 2025 World Aquatics Championships

31st January 2023 - 32nd SEA GAMES in Phnom Penh secure sponsorship from Cambodia’s largest Bank ABA

12th July 2022 - More people using Singapore’s ActiveSG fitness facilities than before the pandemic

13th May 2022 - Thailand, Malaysia and Singapore named as hosts of consecutive SEA Games from 2025

18th December 2021 - Inauguration event held for Cambodia’s new national stadium

21st May 2021 - OCBC Arena and Aquatic Centre closed to public for exclusive use by Team Singapore athletes

16th July 2020 - Redevelopment of floating platform at Singapore’s Marina Bay to include water sports centre and swimming pool

5th June 2020 - Singapore prepares for swimming pool openings as Coronavirus restrictions eased

7th February 2020 - ASSA reports highly successful Singapore International Swim School Spectacular

30th September 2019 - Singapore Swimming Association delivers funding support for aquatics athletes and coaches

25th May 2018 - Singapore Sports Council looks to enhance nation’s water survival and swimming competency

4th January 2018 - High levels of ammonia and body waste detected in Singapore’s public pools

18th August 2016 - Singapore firms warned over ‘unauthorised’ promotions involving Olympic gold medallist Schooling

14th June 2016 - OCBC Aquatic Centre at the heart of Singapore’s aquatic community

17th January 2015 - 2015 Swimming World Cup to visit eight Asian and European venues

18th August 2014 - New OCBC Aquatic Centre encourages water safety and elite performance

28th April 2014 - Sport Singapore to relaunch aquatic and recreation centres as ‘lifestyle’ facilities


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