AusLeisure

Claiming to be "the world's biggest football store", Ultra Football has launched a football-based concept store in the Sydney suburb of Alexandria.

Launched last year as an online sport equipment store to compete with overseas-based online retailers, the new store, located alongside a range of leisure facilities in the Sydney Corporate Park, enables potential buyers to physically view the constantly changing product ranges from major brands.

The Ultra Football concept store offers the latest premium adidas, Nike and New Balance football and performance apparel and footwear, with many items on display for the first time in Australia.

It also features an artificial indoor mini-football field, one of the world’s largest EA Sports x PlayStation interactive zones, in-store customisation of a wide range of licensed replica jerseys, Fred Perry and Sergio Tacchini apparel and merchandise and the in-store Caffe Zona and Zona Azzurri Restaurant.

On their website, Ultra Football state “born out of our enthusiasm for the sport it is our goal to capture the hearts and minds of fans, clubs and individuals alike bringing you the latest and greatest in football.”

The Sydney Corporate Park was profiled in the March/April 2017 issue of Australasian Leisure Management.

For more information go to www.ultrafootball.com

Images show the Ultra Football concept store. 

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