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Aiming to grow Victoria's share of Australia's Aboriginal tourism market, which attracts 703,000 visitors annually, the Victorian Government has launched its Aboriginal Tourism Development Strategy 2013-2023.

The strategy outlines a plan to facilitate the growth of Victoria's Aboriginal tourism industry, by providing a vision to showcase the quality, diversity and accessibility of the state's Aboriginal tourism product to a global audience.

Launching the plan, Victorian Minister for Tourism and Major Events Louise Asher, said the strategy, which has been developed following consultation with the state's Aboriginal tourism industry and key stakeholders, advocated a collaborative approach that maximises opportunities for local tourism operators and offers products that appeal to international and domestic visitors.

Victoria's Aboriginal Tourism Development Strategy 2013-2023 outlines the following key directions:

1. Position Melbourne as the destination recognised as having a suite of authentic, in depth and accessible Aboriginal experiences;

2. Develop and promote regional Victorian Aboriginal tourism;

3. Develop and grow the industry capabilities of Aboriginal tourism businesses; and

4. Market and distribute Aboriginal product and experiences to a global audience.

Minister Asher explained "the strategy contains actions to realise the potential of Victoria's distinctive suite of Aboriginal cultural experiences, which include Worn Gundidj Visitor Centre at Tower Hill Wildlife Reserve on the Great Ocean Road; the Aboriginal Heritage Walk at Royal Botanic Gardens, Melbourne; and the recently opened First Peoples exhibition at Melbourne Museum, which celebrates the diversity, continuity, strength and vitality of Victoria's Aboriginal people."

Minister Asher said the focus on Melbourne as the gateway to regional Victoria was an essential part of promoting the state's Aboriginal tourism product adding that the strategy will help to realise Victoria's full potential as a destination of choice for Aboriginal tourism.

Victoria's Aboriginal Tourism Development Strategy 2013 - 2023 can be downloaded at www.tourism.vic.gov.au/aboriginal-tourism

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