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New study indicates brand investment as crucial to women’s football development

New study indicates brand investment as crucial to women’s football development
September 26, 2024
About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.

With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.

Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.

In addition to publishing, Nigel speaks on marketing communications at a range of industry events.

He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).

In 2020, he launched the new Asian Leisure Business website.

As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

His philosophy on life is to be kind to all and to indulge those that you love.

His passions include family, Newcastle United and motorcycles (especially British ones) as well as caring for Stella the pug.

Click here to connect with him via LinkedIn.

Read more from this author

Related Articles

14th September 2024 - Football Australia secures unprecedented eight awards for Matildas’ marketing campaign

2nd September 2024 - ASC program continues to help elevate women leaders in sport

22nd July 2024 - Perth Soccer Club among eight women’s football clubs in Western Australia to secure $300,000

21st July 2024 - Significant upgrades to Newcastle sport facilities aimed at supporting women’s sport

10th July 2024 - ASTN spotlights leaders in recently released ‘Women in Sports Innovation’ report

13th June 2024 - Australian Government announces $15 million funding support for 2026 AFC Women’s Asian Cup

7th June 2024 - PFA report analyses Matildas’ 2023 FIFA Women’s World Cup experience

16th May 2024 - AFC names Australia as host for 2026 Women’s Asian Cup

15th September 2023 - YouGov tracking shows growing global interest in women’s sport

10th August 2023 - Event charts how FIFA Women’s World Cup is driving growth of female sport

17th March 2021 - Deloitte report predicts ongoing growth of women’s sport and its sponsorships

27th November 2019 - Study evaluates emotional value of sport fans’ connection to sport and sponsors

7th July 2015 - Matildas success set to boost growth in women’s football in Australia

30th November 2013 - FFA unveils blueprint for further growth of women’s football


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