AusLeisure

Stage two of the ‘Wonders of the Whitsundays tourism campaign’ will be launched in 2020 following the success of the first stage of the initiative.

Queensland Tourism Industry Development Minister Kate Jones said phase two of the campaign would see the region’s new brand taken to market for the first time and advised “this is off the back of widespread publicity around the Intercontinental Hayman Island Resort and Daydream Island Resort re-openings.”

Minister Jones noted the first phase of the campaign delivered more than 2000 holiday bookings and $3.53 million in sales to Whitsundays tourism operators during the three-month campaign period adding “the results of this campaign are a huge victory for the Whitsundays which relies heavily on tourism.

“This campaign brought some of the region’s biggest operators together to promote the wonders of the region overall and drive benefits across the whole industry in the Whitsundays. Phase two will build on that momentum.”

Tourism Whitsundays Chief Executive Tash Wheeler added “the collective group are all thrilled with the results this campaign has yielded not only in dollar value but also recognise the success this campaign has had in consumer awareness, not only for their individual brands but across The Whitsundays as a destination.

“It was also great to have some of the major operators in The Whitsundays working as a collective group. We hope these successful relationships can continue as opportunities arise in the future.”

Stage one of the Wonders of the Whitsundays campaign ran in the key markets of Sydney and Melbourne, as well as across Queensland, from June to August, and was a co-operative partnership between the Queensland Government, Tourism Whitsundays, Cruise Whitsundays, Daydream Island Resort, Hamilton Island and InterContinental Hayman Island Resort.

Stage two will see 11 local businesses join the campaign which will build on the awareness already generated through out-of-home advertising, social media, digital and search, as well as content partnerships with relevant travel brands.

Tourism is worth $671 million to the Whitsundays economy.

Image of Daydream Island Resort

Related Articles

17th January 2020 - Latest international tourism data shows gains and losses

16th August 2019 - Hayman Island regeneration heralds ‘new era’ for Whitsundays

10th July 2019 - Tourism Whitsundays dispute media claims of decaying resorts 

9th July 2019 - Abandoned Whitsundays resorts ‘left to rot’

15th April 2019 - Daydream Island soft opening to boost Whitsunday tourism industry

12th November 2018 - QTIC shares details of five point plan to improve safety in Whitsunday waters

31st October 2017 - Hamilton Island secures PGA Professionals Championship until 2020

24th October 2017 - Whitsundays tourism award winners reject Adani-sponsored prize

4th October 2017 - Federal funds to back Whitsunday Clipper Race Carnival

27th September 2017 - Visitors return to the Whitsundays after Cyclone Debbie

30th July 2017 - New aquatic play park part of the revival of the Whitsundays

10th April 2017 - Sunshine Coast helps out Whitsundays with post Cyclone Debbie conference relocation

22nd August 2016 - Chinese investors snap up Whitsunday island for $25 million

14th August 2016 - Hamilton Island shows record high performance

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.