AusLeisure

Focussing on the restart of New Zealand tourism, the resounding theme at today’s TRENZ Hui 2022 Online event was ‘Moving forward with Optimism’.

The event is perfectly timed, following closely behind the Prime Minister’s announcement that the New Zealand border will fully reopen on 31st July 2022.

The programme is hosted by Tourism Industry Aotearoa (TIA) in partnership with Tourism New Zealand (TNZ).

Speaking to over 450 tourism operators at the event, TIA Chief Executive Rebecca Ingram outlined the way forward for the industry.

“We are ready to get back to contributing to Aotearoa and New Zealanders, not only economically but also by bringing vibrancy and diversity to our communities,” she said. 

Ingram noted that even in the midst of its worst times, the industry had made real progress to ensure the New Zealand tourism experience was one that New Zealanders can be proud of.

Work has been going on behind the scenes for the past two years, from the launch of a sustainability pilot programme and its growth into other regions, to continued support of the Tiaki Promise and the Tourism Sustainability Commitment. 

Ingram added “there is a strong desire to rebuild a tourism industry that delivers high quality experiences for both domestic and international visitors, while also having a positive impact on local communities, contributing to the restoration and protection of our natural environment and rebuilding the economic sustainability of the tourism industry.” 

“More than ever, all of us in New Zealand’s tourism industry will demonstrate that we are committed to caring for Aotearoa New Zealand.” 

Early results of the first Tourism Sustainability Commitment annual return, also announced at the Hui, suggest that 100% of tourism operators feel sustainability is at least somewhat important to their business, with 92% feeling it was ‘extremely’ or ‘very’ important. 

95% consider the impact of their business on the environment, and 85% consider long-term sustainability outcomes when making business investments. 

“Overall, we’re getting a real sense of optimism in the future, with developments to improve the sustainability of our visitor sector being a high priority for most businesses,” says Ingram. 

TIA is looking forward to assisting more regions, sectors and organisations to move their commitments to sustainability or regenerative tourism into action.

More information on Tourism Sustainability Commitment 

More information on the Tiaki Promise

Image: Ziptrek Ecotours in Queenstown offers carbon-free ziplining 

Related Articles

18th May 2022 - Innovative online event focuses on restarting New Zealand tourism

27th April 2022 - New Zealand tourism industry prepares to welcome back international visitors

30th March 2022 - TRENZ Connect Online events reconnects New Zealand tourism with global markets

7th January 2022 - TRENZ Connect digital platform gets strong industry support

23rd December 2021 - New Zealand’s TRENZ Hui tourism event moves to Eden Park for 2022

17th September 2021 - Plans revealed for future TRENZ industry events

14th March 2021 - TRENZ transforms for international visitor revival

17th December 2020 - TRENZ to return as hybrid event in 2021

26th April 2019 - New products at TRENZ 2019 to include sacred island and world-first daredevil catapult

21st March 2019 - TRENZ 2019 set to boost Rotorua tourism

8th April 2018 - TRENZ 2018 to showcase New Zealand tourism innovations

26th March 2018 - TRENZ 2018 set to entice international tourism buyers

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.