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read moreFollowing string of off-field incidents, including a number of players charged with assault, the NRL's long-term gender adviser has said some players may well be "education-proof.”
NRL Gender Adviser Professor Catharine Lumby - who has conducted evidence-based player education for the NRL over the past decade - said she did not know what more could be done.
She told the ABC "I can only conclude, I'm afraid, that a tiny minority of players are education-proof.
"They know what to do but they don't care, apparently."
The NRL’s off-season was filled with player indiscretions, with Jarryd Hayne, Jack de Belin, Zane Musgrove, Liam Coleman and Dylan Walker all facing assault charges.
The incidents prompted the NRL to announce a new policy that players charged with serious offences would be forced to stand aside on full pay, pending the outcome of legal proceedings.
Professor Lumby described player behaviour as "a crisis" for the game but said "we've seen it before".
"It has been a horror stretch in this off-season (but) I have seen it this bad before.
"It's incredibly disappointing because if you take a longitudinal look, adverse incidents have gone down enormously over the past five years."
The NRL is spending $8 million a year on player education programs in an attempt to instil cultural change.
Professor Lumby has overseen three large research projects identifying current social attitudes and behaviours to better guide players.
Her research has shown that 95% of players actually do the right thing.
However, she said, the latest off-field dramas had been "a big wake-up call to do better, try harder and to do a really strong review of where we're at", adding “we've got a lot of things in place, but there's always room for improvement."
Professor Lumby said she had "zero tolerance for players ‘who don't get it’.
"Whether they like it or not they are role models.
"They've got the privilege of playing in an elite sport, and if they don't like it they should get out."
Federal Sports Minister Bridget McKenzie applauded the NRL for the steps it had taken to pull players into line, but said it would take time for the culture to change.
Senator McKenzie advised “if we're serious as a country about getting more women and girls into sport and participating in all those great games, then our elite male athletes need to be showing women respect.”
7th March 2019 - Leadership programs launched to challenge gender diversity in Australian sport
1st March 2019 - Growing digital revenues drive NRL to $46 million profit
22nd June 2018 - Alcohol researchers report rise in domestic violence on State of Origin nights
27th October 2017 - NSW Police find ‘no evidence’ of match-fixing in NRL
13th July 2017 - Former Parramatta Eels Chief Executive gets good behaviour bond in NRL salary cap scandal
30th May 2017 - Cronulla Sharks Chairman Damian Keogh resigns from board after pleading guilty to cocaine possession
6th May 2017 - NRL rocked by latest drug scandals
7th September 2016 - Police to interview NRL players in match-fixing probe
17th June 2016 - Australian Rugby commits to gender equality
23rd August 2014 - NRL players accept bans in ASADA inquiry
20th May 2009 - Rugby League sex scandal threatens sponsorships
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