NRMA Parks and Resorts welcomes BIG4 Ballarat Goldfields Holiday Park

August 5, 2021

Recreation / Tourism /

NRMA Parks and Resorts has announced of the addition of the prized Big4 Ballarat Goldfields Holiday Park in Victoria’s Central Highlands to its growing portfolio of properties across Australia’s eastern states.

To be renamed Big4 NRMA Ballarat Holiday Park, the addition brings the number of NRMA holiday parks across Australia to 36, while 11 properties in Victoria - making the NRMA the largest owner of holiday parks in Victoria, with Ballarat following its the acquisition of holiday park properties on Phillip Island and at Mildura late last year.

Just 90 minutes’ drive from Melbourne, Big4 NRMA Ballarat Holiday Park is centrally located in the historic city of Ballarat - now also Victoria’s third largest city - and is within easy walking distance of the award-winning Sovereign Hill 1850s gold rush attraction. Ballarat sits on the lands of the First Nations Wadawurrung and Dja Dja Wurrung peoples.

Gold winner of the just-announced 2021 Top Tourism Town Awards, Ballarat offers an easy weekend or midweek getaway for solo travellers, couples and families and friends travelling together. The region is an emerging hub for great locally produced food and drinks including farmers markets and a local brewery, is home some of the state’s top museums and art galleries and offers a swag of great outdoor adventures from fishing to biking and hiking.

A range of two-storey villas, miners’ cottages and campsites is designed to suit every traveller’s needs, while in-park facilities include sheltered barbecue areas, camp kitchen with indoor and alfresco dining areas, a tennis court, solar heated pool and indoor heated swimming-spa.

Families with kids are well catered for with a playground, giant jumping pillow and recreation rooms with free in-house movies. Childrens’ school holiday activities include arts and crafts, face painting, discos, night-time discovery tours, ball games, bingo and popcorn movies. A dedicated Sensory Room has been designed in consultation with occupational therapists for children on the autism spectrum.

Advising that the group was excited to add such a property to its expanding collection of holiday parks, NRMA Parks and Resorts Chief Executive, Paul Davies commented “after a tough time for the tourism industry we’re keen to increase NRMA’s presence in the state of Victoria and - with this latest acquisition - to galvanise tourism in the Ballarat region by supporting local communities and businesses.

“The Big4 Ballarat Goldfields Holiday Park has long been regarded as a jewel in the region, and with NRMA’s leading approach to the guest experience including engaging local tourism operators and food and beverage suppliers as well as investment in in-park facilities, we’re planning to set shining new benchmarks for holidays in regional Victoria.

“We’re looking forward to welcoming new friends to Ballarat, and NRMA and RACV members can enjoy extra savings and special offers throughout the year.”

Images: Big4 Ballarat Goldfields Holiday Park (top) and the historic centre of Ballarat (top). Credit: NRMA Parks and Resorts.

16th July 2021 - Ballarat named Top Tourism Town in Victoria

28th June 2021 - First Ballarat West Growth Area active open space Djila-tjarriu officially opens

21st May 2021 - Ballarat to stage 2021 Australian Regional Tourism Convention

21st April 2021 - Tree at Ballarat Botanical Gardens a finalist in Victorian Tree of the Year Award

13th January 2021 - Ballarat expands its outdoor dining options

16th March 2020 - Ballarat’s Sovereign Hill stands down casual staff as visitor numbers dip

6th April 2021 - NRMA Parks and Resorts to manage Wilpena Pound Resort

24th March 2021 - NRMA purchases Tasmania’s Freycinet Lodge and Cradle Mountain Hotel

14th September 2018 - NRMA continues tourism portfolio expansion with six new holiday parks

6th May 2018 - NRMA continues tourism portfolio expansion with addition of Echuca Holiday Park

20th June 2017 - NRMA expands holiday park operations with acquisition of Australian Tourist Park Management

30th April 2021 - Polin Waterparks offers Innovative Solutions for Holiday Parks

5th May 2020 - Holiday parks provide safe travel options as lockdown eases

8th April 2017 - Holiday Parks sector worth over $1 billion to New Zealand’s economy

26th December 2016 - BIG4 Holiday Parks gain tourism accolades across Australia

28th October 2016 - BIG4 Holiday Parks celebrates excellence with ‘Best of the Best’ Awards

13th March 2020 - BIG4 Hahndorf Resort wins tourism award

2nd March 2018 - BIG4 Deniliquin recognised as Best Caravan Park in Australia

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