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read moreAfter being banned for more than a decade, the NSW Government is to allow the sale of full-strength beers at the Accor and CommBank stadiums in Western Sydney.
Currently, fans attending these venues in Western Sydney can only buy mid-strength beer, while fans at the Sydney Cricket Ground and Allianz Stadium in Moore Park and the grandstand seating areas at Wollongong’s WIN Stadium can buy full strength beer.
The sale of full-strength beer will be undertaken as trial for six months and begin in time for the 2025 NRL season.
A discrepancy labelled as "unfair" and seen as an example of the ‘east-west’ divide in Sydney, the change results from state member for Riverstone Warren Kirby advocating for the change.
Kirby explained “(this) is not about the strength of beer, it's about fairness.
"People living in Western Sydney should be treated with the same respect as those in the eastern suburbs.”
The trial will run for six months on match days of three hours or less, with full-strength beer to be available in general public areas.
Kirby said half-strength beer was first mandated across all stadiums in 2011 in a bid to bring poor crowd behaviour under control.
In 2022 after the upgrade of Allianz Stadium, full-strength beer became available at the venue as well as at the SCG, but the same change was not afforded to fans in the west.
Venues NSW Kerrie Mather said fans had been asking for full-strength beer at the Western Sydney stadiums for a number of years, noting “we always listen to our fans who have been asking for this for years, and soon they will have an even greater choice and a consistent offering across the Venues NSW network.
“Just like the world-class food offering at our stadiums, it’s all about choice and variety for supporters and that’s what will be on offer during this trial period.
“The safety of patrons is our number one priority and that will continue during the trial.”
The trial's success will be decided by a number of stakeholders including NSW Police, liquor authorities and feedback from fans.
Image: Sydney's CommBank Stadium.
10th November 2024 - Three appointments made to Venues NSW board
9th October 2024 - Sydney’s Accor Stadium to host Australian debut for Race of Champions in 2025
23rd July 2024 - Football Australia and Allianz Australia enter into multi-year partnership
22nd July 2024 - NRL’s Penrith Panthers to play at CommBank Stadium in 2025
3rd July 2024 - West Tigers’ venue strategy reveals plans for more NRL home matches at CommBank Stadium
16th April 2024 - Quayclean secures cleaning contracts at four Venues NSW facilities
18th March 2024 - Geelong Football Club enthusiastic about partnership renewal with Carlton & United Breweries
6th March 2024 - ASM Global and Carlton Breweries agree landmark five-year partnership
6th March 2024 - NSW Sports Minister revives prospect of building a roof on Sydney’s Accor Stadium
17th January 2024 - NSW Government announces raising of concert cap for Sydney’s Allianz Stadium and SCG
11th November 2023 - Venues NSW explains change of management arrangements at Sydney’s Accor and CommBank Stadiums
10th November 2023 - NSW Government ends VenuesLive’s management of Sydney’s CommBank and Accor Stadiums
9th November 2023 - Venues NSW announces Gema Group as new catering contractor at Sydney’s Accor and CommBank Stadium
31st March 2023 - Asahi Beverages announces NRL partnership renewal
3rd March 2023 - Asahi extends drinks partnership at Melbourne and Olympic Parks
18th July 2022 - Rugby Australia condemns deplorable crowd incidents at SCG
19th November 2021 - Merivale to deliver hospitality services for SCG and new Sydney Football Stadium
26th September 2017 - Western Australian brewery secures Perth Stadium pourage deal
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