Oceania tourism industry could boost region’s economy by US$112 billion

October 10, 2024

Environment / Tourism /

A new World Travel & Tourism Council (WTTC) report - ‘Unlocking Opportunities for Travel & Tourism Growth in Oceania’ - reveals that Oceania’s tourism industry could boost the region’s economy by US$112 billion over the next decade, bringing the total contribution to a record-breaking US$ 336 billion.

According to the WTTC report which in collaboration with VFS Global was launched this week at WTTC’s 24th Global Summit in Perth, this boost could also support an extra 1.1 million jobs, raising the total employment in the region supported by tourism to 3.5 million by 2034.

The report outlines the transformative potential of the region’s sector – but only if strategic investments are made.

The report highlights the need for eco-friendly infrastructure, including renewable energy solutions for resorts and climate-adaptive projects, which will not only reduce the sector’s environmental footprint, but also attract the growing market of environmentally conscious travellers.

Indigenous-led tourism is also critical in this transition, providing authentic cultural experiences while ensuring local communities benefit directly from tourism revenue.

According to the global tourism body, Oceania, a region which includes Australasia, Melanesia, Micronesia, and Polynesia, could become a global leader in sustainable tourism, while significantly boosting its economy.

However, unlocking this economic and social boost requires targeted action in a number of key areas. These include:

Investing in sustainable infrastructure to mitigate and adapt to the impacts of climate change and enhancing connectivity across the region
Enhancing air connectivity
Streamlining visa processes
Promoting eco-friendly tourism practices that protect Indigenous communities

For this growth to be realised, the report also advocates for a comprehensive policy package to include expanding airports across the region and developing renewable energy sources for tourism infrastructure.

Streamlining visa facilitation is also critical to unlocking this potential growth and would allow for a more seamless travel experience between Pacific islands.

VFS Global, a world leader in innovative visa solutions, is well-positioned to support these efforts by enabling more efficient visa processes, which could drive increased multi-country travel across the region.

Julia Simpson, WTTC President and CEO noted “Oceania has an unparalleled opportunity to grow its Travel & Tourism sector in a way that not only drives economic growth but sets the standard for sustainability.

“By investing in climate-resilient infrastructure and supporting Indigenous communities, the region could become a global leader in eco-conscious, inclusive tourism.”

Zubin Karkaria, Founder and Chief Executive, VFS Global Group enthused “we are delighted and honoured to collaborate with WTTC on this comprehensive report that highlights the immense potential of the travel and tourism industry in Oceania.

“As the world’s leading outsourcing and technology service specialist, VFS Global works with 69 governments worldwide with a presence in over 150 countries. Since establishing our presence in the Oceania region in 2008, we are now the trusted partner of 26 governments, serving 15 cities across 8 countries in the region.

“VFS Global is committed to playing a pivotal role in harnessing the region's potential, along with upskilling the workforce, a crucial component in the tourism sector. Together, we aim to unlock new opportunities and support long-term resilience and success of the sector.”

A Look at 2024
By the end of this year, tourism in Oceania is forecast to grow by 16.5% above pre-pandemic levels to reach US$224 billion, and employment supported by the sector is expected to exceed pre-pandemic figures by 4.8%, employing 2.3 million people.

However, international visitor spending is projected to remain 4% below 2019 levels, with a full recovery not expected until 2025.

To read the report in full, please visit WTTC Research Hub.

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10th August 2024 - WTTC’s Hotel Sustainability Basics program adopted by 5,000 properties worldwide

30th May 2024 - Robert Irwin announced as first major speaker for WTTC Global Summit in Perth

3rd May 2024 - WTTC hotel sustainability program verifies 3,400 properties

7th March 2024 - WTTC says sustainability reporting is no longer negotiable for tourism businesses

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