AusLeisure

The Queensland Government has claimed that, in an 'economic model' released today, the inaugural NRL Magic Round contributed $20 million into Queensland’s economy over its four days.

Queensland Tourism Industry Development Minister Kate Jones advised that more than 116,000 fans attended Brisbane’s NRL Magic Round in May, with more than 48,000 of those fans travelling to Brisbane specifically for the event.

Minister Jones explained “we worked closely with the NRL to develop this totally new product (and) this data shows that local businesses were the ones to really benefit."

Minister Jones said the data released today proved fans were keen to travel to Queensland to watch quality rugby league, adding "more than 24,000 fans came from outside of Queensland which proves footy fans want to come to the Sunshine State.

“Magic Round had never before been held in Australia and these results shows that Brisbane is the true home of the event well into the future.

“The four days of football action generated 105,000 room nights for Queensland which means those who came for the footy also had the chance to stay in Brisbane and enjoy some of our world-class tourism experiences.”

The NRL Magic Round was secured for Brisbane by the Queensland Government, through Tourism and Events Queensland and Brisbane City Council through Brisbane Marketing.

Brisbane Lord Mayor Adrian Schrinner said securing the NRL Magic Round was part of the city’s plan to grow the local economy and attract more visitors.

He went on to say "the NRL Magic Round was an Australian first and5 one that we were thrilled to add to our rich calendar of major events offering more to see and do in Brisbane."

NRL Chief Executive Todd Greenberg advised planning was well underway for a return to Brisbane in 2020.

Greenberg concluded "we couldn’t have hoped for a better outcome for our first Magic Round, with south-east Queensland fans and travelling visitors giving it a huge tick of approval.

“I have no doubt that next year will be bigger and better and I congratulate everyone involved in helping bring this event to life.”

NRL Magic Round image courtesy of Brisbane Marketing/NRL.

Related Articles

19th August 2019 - NRL hit by declining broadcast viewing figures

9th August 2019 - NRL looks to guide reputation of the game with new corporate affairs appointment

4th August 2019 - Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand

4th July 2019 - Rugby league players considering class action over NRL’s approach to concussion

3rd July 2019 - Prime Minister Scott Morrison backs Brisbane bid to host Olympic Games

14th June 2019 - AFL and NRL agree global content partnerships with Facebook

9th May 2019 - Queensland Government launches Brisbane Region Major Events and Planning Unit

8th May 2019 - International sporting federations need to offer more to host venues and cities

1st May 2019 - NRL and AFL launch sensory rooms at some venues to connect with all fans

26th April 2019 - NRL Magic Round sees eight clubs commit to community engagement events

25th October 2018 - Suncorp Stadium to host eight fixtures in one weekend in NRL ‘Magic Round’

23rd April 2018 - Queensland Government looks to future sporting events for Commonwealth Games venues

19th March 2018 - Major sporting events lure New Zealand visitors to Brisbane

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.