Latest News

Back to Latest News back

 

RAC Arena announces Pirate Life Brewing as lounge naming rights partner

RAC Arena announces Pirate Life Brewing as lounge naming rights partner
October 11, 2024

RAC Arena, managed by ASM Global, has announced Pirate Life Brewing as the naming rights partner for the venue’s level one lounge, now known as the Pirate Life Bar.

As an extension of the landmark five-year partnership announced earlier this year with Pirate Life’s parent company, Carlton & United Breweries, the brewery will take over the space as a public bar for RAC Arena’s patrons located on Level 1 between Doors 5 and 22.     

Perth-born Pirate Life founders, Michael ‘MC’ Cameron, Jack Cameron, and Jared Proudfoot established the company in 2014, and have since grown the brand into a nation-wide phenomenon with the Arena bar adding a fifth venue to their portfolio.

Craft brew favourites will be served alongside a bar menu designed in collaboration with the captain of RAC Arena’s kitchen crew, head chef Stuart Montgomery, including Hazy IPA beer battered fish and chips and South Coast Pale Ale pulled pork sliders.

Pirate Life Co-Founder Michael ‘MC’ Cameron is excited about this next phase of the partnership and enthused “we’re stoked to be set up in this iconic spot, which sits a stone’s throw from Pirate Life’s Murray Street venue in the CBD. Pirate Life’s brand-new bar at RAC Arena is the perfect place to relax and grab a pre-show drink with mates. It’s open to all patrons and offers quality food, beverages, and service - something PL are proud to deliver.”

RAC Arena’s General Manager, Michael Scott added “we’re always exploring new ways to enhance the event going experience for our guests and what better way to do that than partnering with a company that isn’t just about producing fantastic beer, but about good people and great hospitality.”

Pirate Life Bar is now open and is free to enter for all event ticket holders.

Related Articles

16th September 2024 - RAC Arena to debut multifunctional LED display at HoopsFest

27th August 2024 - Perth’s RAC Arena secures United Cup international tennis tournament for third consecutive summer

13th August 2024 - Consumer Protection WA reissues ticket scalping alert for UFC event at Perth’s RAC Arena

21st May 2024 - RAC Arena agrees Crown Resorts partnership

6th February 2024 - Boxing fans warned to avoid ticket scalpers and scammers for event at Perth’s RAC Arena

29th December 2023 - United Cup at Perth’s RAC Arena showcases Western Australia to global fans

22nd September 2023 - RAC Arena welcomes recognition as Australian Event Awards’ Venue of the Year

5th September 2023 - Perth’s RAC Arena welcomes new community partners for years to 2025

11th August 2023 - RAC Arena and Channel 7 Telethon Trust secure prestigious MEA award

7th July 2023 - RAC Arena’s innovative corporate hospitality offerings at capacity

17th February 2023 - UFC 284 event sets new sporting event attendance record for Perth’s RAC Arena


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

Myrtha Pools

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Ausfit

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

InterQuad (International Quadratics) 

InterQuad (International Quadratics)  With a combined legacy spanning over 150 years, International Quadratics (founded in 1976) and Pierce Pool Supplies (originally established in 1898 as A H…

read more

Aquatics / Safety / Technology / Waterparks

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge, business support…

read more

Fitness / Technology / Wellness

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business