AusLeisure

The Gold Coast Airport Marathon continues to grow as a major international sports tourism event with a record number of runners from overseas set to compete in the event, being held on 2nd and 3rd July.

More than 3,250 runners from 59 overseas countries are registered for the 38th Gold Coast Airport Marathon.

Welcoming the event’s popularity, Queensland Minister for Tourism and Major Events Kate Jones stated “attracting a record number of visiting runners from overseas is a great outcome for the Gold Coast.

“Events like the Gold Coast Airport Marathon showcase the Gold Coast to international visitors and to overseas markets.

“Since the marathon was accredited with an IAAF Road Race Gold Label in 2014, there has been even greater interest from elite and recreational runners.

“The event is expected to attract more than 7,000 international visitors to the Gold Coast, which will be a great boost for local tourism operators.”

Minister Jones highlighted the growth from emerging markets such as Greater China and South East Asia as the main reason for the record international numbers.

This year also marks the first year of the landmark agreement between leading Chinese sports media company Sina Sports and Events Management Queensland.

She explained “China represents a huge marketing opportunity for the Gold Coast Airport Marathon moving forward.

“We had one participant from China in 2010 and we are closing in on 300 this year. There is also record participation from Taiwan, Singapore, Hong Kong, Malaysia and Indonesia.

“Japan continues to provide the most number of visiting runners as it has for nearly two decades and New Zealand will also go close to a record number.

“It is a really exciting time for the event as it continues to grow in popularity as a destination marathon.”

The Minister said the global media exposure the Gold Coast Airport Marathon now receives has provided a significant boost to the profile of the event and to the Gold Coast.

The Gold Coast Airport Marathon is organised by Events Management Queensland, a major event management company wholly owned by the Queensland Government as part of Tourism and Events Queensland.

Events Management Queensland Chairman Kerry Watson said he was delighted with the growing interest in the Gold Coast Airport Marathon from overseas.

Watson concluded “the participation numbers we attract from overseas markets is the result of long-term marketing strategies in collaboration with Tourism and Events Queensland, Gold Coast Airport, City of Gold Coast, Gold Coast Tourism and major sponsors.

“We take a long-term view with our marketing and what we do today is laying the platform for even more visitors to come and experience the Gold Coast Airport Marathon in future years.

“The Gold Coast 2018 Commonwealth Games has created another significant focus on this destination, and we plan to ensure the Gold Coast Airport Marathon adds value to that focus on the Gold Coast for many years after.”

This year’s 38th annual Gold Coast Airport Marathon will be held on Saturday 2nd and Sunday 3rd July.

For more information visit www.goldcoastmarathon.com.au

1st June 2016 - QUEENSLAND LOOKS FOR RECOGNITION AS ‘ENDURANCE CAPITAL’

5th May 2016 - SINA SPORTS TO RELAY GOLD COAST AIRPORT MARATHON IN CHINA

14th March 2016 - GOLD COAST 2018 TO HOST LARGEST PARA-SPORT PROGRAM IN COMMONWEALTH GAMES HISTORY

16th May 2015 - OVER 1,100 VOLUNTEERS ASSIST IN THE DELIVERY OF THE GOLD COAST MARATHON

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.