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A new report from Repucom highlights how golf today is a multi-billion dollar industry that transcends entertainment, lifestyle, health and community.

Repucom’s From Tee to Green - The State of Play in Golf Today explains how professional golf is arguably at its zenith; with a new generation of players with diverse personalities are congregating at the top of leaderboards around the world, providing an enticing new dynamic for fans, broadcasters and sponsors.

In a statement introducing the publication, Repucom explains “golf fans are now able to watch these rivalries develop in new ways, as the major tours and broadcasters deploy new technologies and platforms to meet the demands of a social and digital age. Tournaments, sponsors and players, meanwhile, are increasingly building a platform in social media as a way to engage with fans and promote themselves.

“Geographically, too, changes are afoot. The traditional heartlands of golf, North America and Europe, remain at the top of the rankings in terms of viewers, interest and, at mass participation level, even number of golf courses, but other markets, primarily Asia, are joining the party.

“The growth of the game in the emerging markets highlights the global context of golf, particularly the professional game. For a long time, The European Tour has pioneered these regions and has built a global framework that has delivered new fans and revenues.”

Yet, despite all these positives the underlying challenges for golf, Repucom highlights declining play and associated consumption, suggesting that while “the 2016 Olympics will put golf back into a very historical sporting context, (this) it is no quick fix.

“The traditional confines of golf will need to be challenged from within to create an openness to change; a concerted effort to engage former and future players in an innovative way is the pathway to growth.”

Click here to access the full Repucom report - From Tee to Green: The State of Play in Golf Today.

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