AusLeisure

Perth-based accessible gym chain Revo Fitness has appointed Dentsu Media and Creative to manage its national media planning, buying and creative account.

As reported by Mediaweek, Dentsu won the account following a competitive pitch Revo Fitness operates 25 gyms in NSW, South Australia, Victoria and Western Australia.

Commenting on the group’s new marketing arrangements, Revo Fitness Head of Brand and Marketing, Flora Lolev stated “we look forward to working closely with dentsu to deliver our key purpose.

“Revo Fitness started out with a goal to make the gym accessible to everyone (with a) mission to make the gym simple. We say no to complicated lock-in contracts, and yes to one easy and straightforward membership.

“Moving forward we are excited to take what has worked brilliantly in Western Australia to national markets across Australia, with five gyms opening in South Australia over the coming months.

“The review process was extremely competitive, and we were blown away by the work and talent throughout our review.”

Dentsu WA Managing Director, Jim Groves noted “Revo Fitness is transforming how people think about accessing fitness solutions. Our national group strategic approach, fuelled by our people, our data and MiQ partnership has demonstrated how we help Revo sustainably grow their brand and scale the business nationally.

“We are excited to partner with founder Andrew Holder, one of Perth’s brightest entrepreneurs, and his team to take this WA success story to the East Coast and beyond.”

Founded 10 years ago by Andrew Holder, Revo Fitness has helped over 100,000 Australians achieve their fitness and personal goals.

The group now employs more than 150 people, and over 130 personal trainers.

Holder was recently named in WA’s Young Achiever Awards list, winning the People’s Choice Award at the 40under40 Award's for his success in tackling a competitive gym franchise market with a unique membership offering and boutique fitness experience.

As part of its ongoing expansion, Revo Fitness completed the purchase of The Gym Glenelg in South Australia earlier this month.

Images: Revo Fitness Myaree. Video shows Revo Fitness introducing the brand to South Australia.

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