AusLeisure

The Australian Sports Commission (ASC) has announced the appointments of two senior executives to enhance its strategic leadership in Australian sport.

Carolyn Brassil and Louise Eyres have joined the ASC as General Managers, as part of a new-look ASC Executive team that includes Peter Conde, who commences as Director of the Australian Institute of Sport today (23rd October).

Eyres joins the ASC from ANZ Banking Group, where she was Group General Manager Marketing, and will lead a new ASC division - Marketing, Customer Insights and Analytics. Brassil has been promoted within the ASC to General Manager Corporate, a role she has been acting in this year.

Announcing the appointments, ASC Chief Executive Kate Palmer advised “we realise the importance of the ASC evolving its operations to take a stronger leadership role.

“I am confident the appointments of Carolyn and Louise, two experienced leaders, will benefit the ASC and the Australian sport sector. The ASC is committed to working together with key stakeholders to enable sport to deliver on its potential, now and into the future.”

Eyres, who has also been Global Head of Brand for BHP Billiton, said she was excited about creating new promotional and commercial opportunities for sport, stated “the new Marketing, Customer Insights and Analytics division will be focused on developing stronger community connection with sport.

“To achieve that, we intend to be collaborative, empowering sport through key strategic partnerships and a coordinated approach across government, the sector and industry.

“The ASC will be Australian sport’s biggest advocate because sport and physical activity has so many benefits physically, mentally and socially. This is especially the case for young Australians, creating healthy habits for life.”

Brassil has previously worked with the Australian Sports Drug Agency (ASADA) as part of a 20-year career in the sport and public sectors.

Welcoming her appointment, Brassil commented “this is an exciting time to be involved in Australian sport as the ASC develops our strategic direction, in alignment with the development of a National Sport Plan.

“There will no doubt be changes, but change creates opportunity. Sport positively influences so many Australian lives, that’s why the ASC is such a rewarding place to work.”

The ASC has commenced recruitment for the final place on its Executive team, General Manager of Sport Business and Strategic Partnerships.

Click here for details of recruitment for this position, which closes on Wednesday 25th October.

Image: Carolyn Brassil (left) and Louise Eyres (right). 

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