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The 229 hectare home of Splendour in the Grass at Byron Bay has been placed on the market for potential development.

With Australia’s largest winter music festival cancelled over the past two years, the sale of its North Byron Parklands site may mark the end of the event which had been a popular drawcard for more than two decades.

Splendour in the Grass, which attracted about 50,000 people a year to the northern NSW coastal town, was among a number of major music festivals cancelled in recent years due to the ongoing costs of staging major events in Australia.

Savills Australia and New Zealand has been appointed to sell the festival site by its owners which comprises a syndicate of investors including Byron Bay entrepreneur Brandon Saul who heads Creative Capital and the Mixed Media Group. The syndicate acquired the site in September 2006.

Savills says the site, located at 126 Tweed Valley Way in Wooyung, is “primed for repurposing, offering unparalleled potential for developers, investors, and visionaries alike”.

Leon Alaban, Head of Hotels at Savills Australia and New Zealand, advised “this is an extraordinary offering in a region synonymous with luxury, wellness and exclusivity.

“The opportunity to own such a vast and strategic landholding in Byron Shire is incredibly rare, making this a once-in-a-generation investment.

“And with Byron attracting record prices across all asset classes, we expect this exceptional opportunity will demand buyer interest to draw parallels to recent records within the region.”

The property is serviced by power and water, and has an internal road network, while also carrying development approval for event and hospitality facilities.

Selin Ince, Senior Executive for Hotels at Savills Australia and New Zealand, added “with extensive approvals in place, North Byron Parklands is a blank canvas ready to be transformed.

“From ultra-luxury private estates and wellness retreat to boutique eco-developments and exclusive events venues, the potential here is limitless.”

The site’s current zoning allows for luxury rural residential lots, wellness retreats, eco-tourism, equestrian estates and exclusive event venues.

Savills notes that North Byron Parklands is more than “just a parcel of land”, explaining “with encompassing rolling meadows, lush forests, and a serene central lake, the estate provides an extraordinary setting for those seeking to establish a legacy project in an area celebrated for its world-class luxury accommodations, premium wellness retreats, and celebrity appeal.”

The site is being offered to the market via an international expressions of interest campaign that will close on 30th April 2025.

Images: The North Byron Parklands during Splendour in the Grass (top) and concept plans for a resort development at the North Byron Parklands (below).

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