Sport SA to reveal new branding

June 26, 2023

Counting down to its inaugural Festival of Sport in Adelaide this weekend, Sport SA, the peak industry body for sport in South Australia, has announced that it will revealing new branding to coincide with the event.

In a communication sent to stakeholders today, Sport SA advise that "our new brand reflects our commitment to bringing together the South Australian sporting community to create opportunities that empower people across the state.

"Together, we aim to shape a future where sport becomes a catalyst for positive change."

Set to be held at the Memorial Drive Tennis Centre from 29th June to 1st July, the three-day program will offer unique opportunities to connect, think and play in a relaxed, dynamic and future-focused environment.

The program features prominent keynote speakers from across Australia delivering TED style thought leadership sessions, the sharing of inspirational stories and panel discussions on key topics, including 2023 Australian of the Year Taryn Brumfitt, Australian Sports Foundation Chief Executive Patrick Walker, Port Adelaide Football Club Chief Executive Matthew Richardson and researchers from Flinders University, Swinburn University, The Office for Children and Young People and the South Australian Sports Medical Association.

Introducing the Festival of Sport, Sport SA Chief Executive, Leah Cassidy advised “Sport SA has identified gaps in the availability of affordable professional development and support opportunities for people working in the sports industry, community volunteers and students.

“Volunteers in our clubs and our State Sporting Organisations are over-worked and needing resources to meet the needs of their participants.

“The Festival of Sport aims to address these gaps and breathe life into the South Australian sports ecosystem.”

Backing the event, Katrine Hildyard, South Australia’s Minister for Sport, Recreation and Racing, stated “sport is at the heart of communities across our state.

“It’s vital that we help codes and clubs to build capacity to keep doing all that they do across South Australia to improve people’s lives, to enhance physical, social and emotional health and wellbeing and to develop social cohesion.

“This Festival of Sport is all about supporting and empowering sporting institutions across South Australia to be confident in their efforts, to grow and to thrive.

“Our Government has provided funding to Sport SA to run this Conference; we hope it brings sport together in a really positive and connected way that makes a difference in their ongoing efforts.

“South Australia has a long and proud history of excellence and achievement in sport, and initiatives like the Festival of Sport will allow us to ensure this continues.”

The Festival of Sport has been developed and implemented by Sport SA with a long term commitment from the South Australian Government.

Sport SA is the peak sports industry professional association for all South Australian sports, strengthening, and advocating for 160 member organisations.

Click here for more information on the Festival of Sport in the Australasian Leisure Management industry Calendar.

Images: Sport SA gives a hint of its new branding (top) and Sport SA Chief Executive Leah Cassidy (below).

26th June 2023 - South Australia Police launches new partnership with Football SA

21st June 2023 - Sport SA set to stage inaugural South Australian Festival of Sport

24th June 2023 - Taylor Swift tour to boost the economy and physical activity?

11th June 2023 - Cost of new Adelaide Aquatic Centre set to rise by 59%

1st June 2023 - Beach Volleyball World Championships secured for Adelaide in 2025

29th May 2023 - Expanding LED lighting innovator VALO rebrands to VAILO

3rd May 2023 - Sport SA opens Centre for Women’s Sport

26th March 2023 - Thunderbirds vs Swifts Super Netball clash declared a draw after Netball SA Stadium power failure

7th March 2023 - Sporting events driving Adelaide tourism boom

7th June 2023 - Surprise move to see LIV Golf merge with PGA Tour and DP World Tour

17th September 2022 - All-female grounds team to curate Adelaide Oval’s turf for historic AFLW fixture

9th May 2022 - South Australian Motorsport Board appoints Mark Warren to deliver returning Adelaide 500

4th April 2022 - Tour Down Under to return to South Australia in 2023

30th August 2018 - Sport SA Chief Executive sees potential for clubs to help run school sport programs

27th October 2017 - Sport SA highlights priorities and challenges leading into 2018 South Australian Election

18th October 2017 - Sport SA Awards to acknowledge the squad behind the stars

23rd March 2017 - Sport SA calls for ‘immediate’ $10 million injection into South Australian sport

10th October 2015 - Former Minister named as President of Sport SA

30th September 2010 - Sport SA Slams Closure of Parks Community Centre

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.