Storm Tussey-Haverly named as new IAAPA Executive Vice President and Chief Membership Officer

January 4, 2024

Attractions / Entertainment / Marketing / Tourism / Waterparks /

Following a global search, the International Association of Amusement Parks and Attractions (IAAPA) has appointed Storm Tussey-Haverly in the newly created role of executive vice president and chief membership officer.

Tussey-Haverly is a marketing and sales pioneer with expertise in loyalty programs, digital transformation, and product development. Tussey-Haverly comes to the global association for the attractions industry via her most recent role as the Senior Vice President of Global Commercial Marketing at Hurtigruten (the world’s leading adventure travel group) where she was the leader of consumer insights, consumer relationship management (CRM), e-commerce, business-to-business and consumer loyalty programs, global media, public relations, and analytic teams.

Prior to Hurtigruten, Tussey-Haverly pioneered loyalty programs for Lego Systems where she was the senior director of brand marketing supporting Merlin Entertainments offerings – and worked to increase brand-based, low-cost, high-value consumer visits to their e-commerce lines.

Tussey-Haverly is a strong believer in gaining knowledge through education and holds multiple graduate-level degrees including a Master of Science in Integrated Marketing, a Master of Business Administration from West Virginia University (Morgantown, WV), and multiple Bachelor of Science degrees in Sports and Entertainment Marketing, Advertising, Design from Champlain College (Burlington, VT).

IAAPA President and Chief Executive Jakob Wahl shared “I am pleased to welcome Storm to the leadership team of IAAPA. Her expertise in digital transformation, strategic marketing, and leadership will be essential in moving IAAPA forward for our members, ensuring the dynamic and diverse needs of our industry will be served with unforgettable experiences, connections, education, and resources.”

The Executive Vice President and Chief Membership Officer role has been created to provide inspiration and direction on the future of IAAPA membership products, services, online capabilities, and research programs. This position also has oversight of the association’s digital touchpoints including the IAAPA.org website and IAAPA’s Connect+ platform.

Image. Credit: IAAPA.

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