AusLeisure

Surfing Australia has launched Vegimite SurfGroms, offering youngsters aged 5-12 years old an opportunity to develop strong ocean awareness and beach safety skills at a very influential period in their lives, while also developing a proficiency in surfing that they will enjoy and embrace for a lifetime.

The first program of its type available anywhere in the world, Vegimite SurfGroms offers an eight week program or a total of 12 hours of activities delivered by Surfing Australia Surf Schools and their highly qualified instructors.

The Australian surfing landscape benefited from the much-anticipated release of the Crawford Report into sports funding and reform, and the subsequent new sport participation funding allocated to Surfing Australia in November 2010.

The Vegemite SurfGroms program is the flagship participation program to come out of this new funding and presents an amazing opportunity for Surfing Australia to engage thousands of primary aged children by introducing them to the fun and healthy lifestyle that surfing offers.

Surfing Australia has worked hard to reach this point and with the support of the Australian Sports Commission (ASC) are proud to be launching a robust, innovative and cutting edge junior development program for kids all over Australia.

Hitting the beaches for summer, Vegemite SurfGroms will form the base of Surfing Australia's Sport Development Pathway, ensuring that more participants continue surfing throughout their lifetime and ingraining into them a healthy lifestyle that is proudly Australian.

Introducing the program and it s sponsors, Surfing Australia Chief Executive Andrew Stark "surfing is an authentic Australian sport and lifestyle that is part of the Australian ethos and culture, so for this reason it was important we partnered with the right fit sponsors to ensure the success of the SurfGroms program."

Along with Vegemite, Surfing Australia has also announded that leading surf company Qukisilver has come onboard as a major support sponsor to the program.

Start adds "we're pleased (that) Australian founded and global surf brand Quiksilver as the key support sponsor to the program.

"The partnership with the world's biggest surf brand will provide fantastic benefits directly to the participants that will significantly enhance their experience in the program."

Australia's most comprehensive coastal reference site Coastalwatch and associated magazine Surfing World complete the program's support sponsors, signing on as media partners.

The sponsorships will see every participant will receive a free Quiksilver backpack containing a Quiksilver t-shirt, rashie, towel, sun-hat, wristband and two great Wahu beach toys.

Parents can find their closest centre and register their child at the Vegemite SurfGroms website, while children will be able to upload their coolest surfing pictures, chat with their mates, shop online and learn more about surfing and how to improve their skills in the water.

A Vegemite SurfGroms Community Service Announcement is already on air today to promote the program.

For all information and registrations go to www.surfgroms.com

18th August 2010 - GO AHEAD FOR DEDICATED SURF TRAINING FACILITY

23rd July 2010 - SPORTS WITHOUT BORDERS CALLS FOR URGENT ACTION FOR AUSTRALIAN YOUTH

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