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Swiss-based global observation wheel design and management experts, Robu Group, has advised of their purchase of the Melbourne Star Observation Wheel with the new ownership effective from 1st February.

Melbourne Star Observation Wheel management said the attraction will continue operating as usual, welcoming thousands of visitors a week, with a new Master Plan expected to bring exciting new visitor activities and experiences both in and around the Giant Observation Wheel, in the near future.

Robu’s Chief Executive, Ronald A. Bussink is well known for his contributions to the creation and management of Giant Observation Wheels around the world, having been the lead designer on more than 100 observation wheels globally.

Commenting on the acquisition, Bussink stated “Melbourne Star Observation Wheel is an iconic attraction for the City of Melbourne, and since before its official opening I was already very keen to add this Giant Observation Wheel to our portfolio and to create a world-class visitor experience in line with our global expertise in city-shaping attractions.

“Melbourne Star has proved to be a very reliable and safe structure over the last seven years. We saw the Melbourne Star as a unique investment opportunity, which forms part of our strategic focus on standalone tourism attractions.”

“We are very positive and confident about the future and our new Master Plan will optimise operations and bring exciting new visitor activities and experiences.”

The Robu Group has a track record of successful tourism investments and the safe operation of those assets for over 20 years, including The Cape Wheel in South Africa, the Channel Seven Wheel in Brisbane, and the Skyviews Miami and soon-to-open Skyviews New Jersey in the USA.

The Robu Group takes over ownership from Sanoyas Rides Australia (part of Sanoyas Rides Corporation, Osaka, Japan), which has successfully operated the Melbourne Star Observation Wheel since leading its redesign and relaunch in December 2013.

Sanoyas said it was proactively approached by the Robu Group to purchase the attraction and negotiated the confidential terms of the sale in good faith.

Sanoyas Rides Australia Managing Director, Yoshio Nagamatsu explained “we’re proud of the safe and successful operation of Melbourne Star over the last seven years, and significant tourism and economic contribution made to the City of Melbourne and State of Victoria.

“We believe the Robu Group is the right organisation to lead the Melbourne Star Observation Wheel into future growth, and we look forward to seeing their vision for the world-class attraction materialise.”

Melbourne Star Observation Wheel, Head of Operations and Finance’ Daniel Greenbank added “after 231 days of COVID-induced closure in 2020, Melbourne Star has slowly bounced back with an average of almost 90% of our pre-pandemic visitation numbers from Victorians.”

“We’ve really gone from strength to strength since reopening in December 2013, we expect to welcome our 2 millionth guest in the coming weeks and are looking forward to many more in the exciting years to come.”

Over the last seven years, Melbourne Star has invested almost $60 million total expenditure back into the Victorian economy with the attraction supporting around 50 jobs.

Looking forward, Bussink concluded “we will definitely strengthen the corporate and social responsibility of Melbourne Star and include it into our Turn for Good program to make the world a better place.”

Located in the city’s The District Docklands precinct, the Melbourne Star Observation Wheel takes 40 storeys above the Victorian capital, where they can enjoy sweeping views of the city’s stunning skyline and beyond; from the rolling Yarra Ranges to Arthur’s Seat on the Mornington Peninsula, right across Port Phillip to Geelong and Mount Macedon too. By night, Melbourne Star’s LED Light shows are a colourful highlight of the cityscape, while spectacular sunsets and breathtaking views of the glittering city are enjoyed with audio commentary revealing the hidden stories and history of the viewable landmarks.

Images: Melbourne Star Observation Wheel (top) and Ronald Bussink (below) Credit: Melbourne Star Observation Wheel.

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