AusLeisure

Synergy Fitness, a pioneer in strength equipment manufacturing since 1976, has announced its merger with South Korea's leading fitness equipment brand, DRAX Inc.

The two companies have joined forces under the new name DRAX Fitness Australia, marking a major step in expanding their presence and enhancing their product offerings across the global fitness industry.

Over almost five decades, Synergy Fitness has built a strong reputation for high-quality, durable strength equipment that serves commercial gyms, sports facilities, and fitness centres worldwide - remaining committed to designing and manufacturing innovative fitness solutions that meet the evolving needs of the global market.

In 2020, Synergy Fitness entered into a strategic partnership with DRAX Inc.

At the forefront of fitness innovation since 2001, DRAX Inc. is known for its technological advancements and dedication to quality, becoming a leading name in the industry.

As part of its goal to become the world’s number one fitness brand, this merger allows Synergy Fitness and DRAX to combine their expertise, ensuring the delivery of cutting-edge fitness equipment and solutions that combine technology, quality, and performance to fitness markets across Australia and beyond.

Commenting on the merger, Synergy Fitness Sales Manager, Andrew Pettet advised “this merger is a natural evolution for Synergy Fitness as we continue to innovate and grow in a dynamic industry.

“Combining our extensive experience in strength equipment with DRAX’s innovation allows us to create advanced, future-ready products that will redefine the fitness experience for our clients.”

DRAX Fitness Australia is committed to leading the way in fitness equipment by delivering innovative, high-performance solutions for fitness enthusiasts, athletes, and commercial gym operators.

By integrating the best of Synergy Fitness’ heritage with DRAX’s state-of-the-art technology, DRAX Australia is poised to become a dominant force in the Australian fitness industry.

Click here to contact DRAX Fitness Australia/Synergy Fitness via their entry in the Australasian Leisure Management Supplier Directory.

Images: DRAX Fitness exhibiting at Germany's FIBO.

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