TeamUp releases guidance on running fitness and wellness retreats and events

November 9, 2023

Fitness management software platform TeamUp has released a guide explaining now gym operators and fitness professionals can boost revenue with retreats and events.

The free to download guide Generate Income with Retreats & Events: How to expand your offering at your facility and beyond is aimed at helping businesses start organising their own retreats and events, from understanding the benefits, to planning and marketing, with expert advice to help ensure their success.

Introducing the guide, TeamUp explain "many fitness professionals are missing out on a huge opportunity to offer events and retreats as additional services.

"This guide aims to help you bridge that gap by demonstrating how you can create events and retreats that are profitable for your business, and easy to book and manage."

It provides a series of tips:

1: Start small
Avoid adding stress to what should be an exciting boost for your business and reputation by allowing yourself to start small.

Although your end goal is to create events outside of your regular facility, there’s nothing wrong with hosting your first, second or even third event in your own space. Holding a smaller community

class allows you to gain experience and make any rookie mistakes while building up to something bigger.

2: Know your audience
For maximum success and profits, it’s so important to know your niche. Before investing your time and money, know exactly whoyou want to attract, where to find them, and what they want.

Consider existing members, family and friends, social media followers, peers, businesses, and like minded groups.

Is your target outgoing and adventurous or do they prefer something quiet and convenient online? Check social media to see what they might be interested in.

3: Choose the right location
Explore what’s happening in your area. If there are any local festivals happening, it’s always worth reaching out to see if you can get involved. They tend to have higher visibility and foot traffic, which can help you attract more people. You'll also have the chance to showcase your services to attendees who didn’t specifically buy a ticket for you. If it’s an in-door venue, make sure it adheres to safety regulations, has adequate ventilation and emergency exits.

4: Build a team
Reach out to interesting figures in the community about a collaboration. Think of people who complement your offering to create a holistic wellness experience. It could be another business owner, local artist, musician or vendor.

Get to know one another before diving into anything binding to ensure you have a similar vision.

5: Set the scene
Make sure the type of event matches the venue.

For example, create a calming vibe by choosing a pleasant outdoor space like a quiet beach or a leafy green park for a yoga event.

You can also consider renting a community space, local facility, or even an Airbnb. Check any paperwork regarding what you’re allowed to move or change before transforming the place into the perfect spot to hold your event.

It also advises "set your ticket prices too cheap and you undervalue yourself and your offering.

"Price them too high and you risk no one signing up, leaving you out of pocket or worse, having to cancel the event", before then providing a solution.

TeamUp markets itself as the '#1' fitness management software for boxes, studios, gyms and franchises.

Click here to view the Generate Income with Retreats & Events: How to expand your offering at your facility and beyond guide.

Contact TeamUp for report

Image: Wellness retreat at Ungasan Clifftop Resort, Bali. Credit: The Asia Collective.

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