AusLeisure

TEG has announced a multi-year strategic alliance with Empire Touring to co-promote tours and events across the country, featuring some of Australia’s best known 80s and 90s acts.

Empire Touring, which was founded by Marc Christowski and General Manager Isobel Lanesman, has built its name through producing and promoting concerts and festivals featuring acts such as Paul Kelly, Midnight Oil and Kasey Chambers.

The company has also created the festival brands Pure Gold Live, Spring Loaded and Rock at the Races.

TEG Chief Executive Geoff Jones said the live entertainment, ticketing and technology company will support Empire to “significantly expand” the niche it has carved out in touring festivals and concerts across Australia through financial and marketing support and its expertise in promotion and analytics.

Jones advised “Marc and Isobel have built a business with a storied history and a great future, particularly given their clever pivot to focus on Australia’s wealth of homegrown talent.

“TEG has a proud track record of supporting Australian artists and we are thrilled to be working with Marc and Isobel to deliver more festivals and concerts to Australian audiences.”

Christowski said both he and Lanesman were delighted to be working with TEG, noting “Geoff and his team have really built a global powerhouse in TEG and we are hugely excited to have formed this strategic alliance.

“This gives Empire Touring a platform to step up our ambitions by working with TEG to produce a very busy calendar of events that will help to reinvigorate Australia’s live entertainment scene for fans, who are champing at the bit to get out there and see their favourite acts.”

The very first TEG and Empire shows are coming up this December as 101.7 WSFM presents Pure Gold Live at Sydney Coliseum on Friday 4th and Saturday 5th December 2020.

Image: Concert at the Sydney Coliseum.

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