State Wide Pool Services
Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd
read moreTennis Australia has advised of the appointment of experienced executive Cedric Cornelis as its new Chief Commercial Officer.
With more than 20 years of experience across Europe and Asia Pacific, Cornelis joins Tennis Australia from his most recent role with the Seek Group as Commercial and Marketing Director, Australia and New Zealand.
Prior to his time at Seek, Cornelis held General Management responsibilities in operational roles at DHL Express, Jetstar and Qantas.
Announcing Cornelis’ appointment, Tennis Australia Chief Executive, Craig Tiley stated “Cedric brings an unprecedented level of global business and digital capability to a role that is crucial to our future growth.
“In the current climate it’s vital we look at our businesses differently, and find new ways to continue to grow and diversify. Cedric’s broad international experiences across so many disciplines will help to identify and take us forward into new opportunities, while at the same time continuing to develop our current revenue streams.
“He will be a valuable addition to our team and our sport.”
Looking forward to his new role, Cornelis advised “as a great fan of the sport, avid player, and admirer of the organisation, I see this role as a once in a lifetime opportunity to contribute to the continued development of tennis while combining my passions in business and sport.”
Ben Slack, currently acting Chief Revenue and Experiential Officer, will remain with Tennis Australia and assist in facilitating a smooth transition while also maintaining a senior leadership role.
Explaining this change, Tiley added “I want to sincerely thank Ben for his leadership and success amid the very challenging environment of the last 16 months and look forward to him continuing to play an important role in our future.”
Cornelis (pictured) will commence with Tennis Australia in August.
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15th December 2020 - Tennis Australia reveals receipt of $4.5 million in JobKeeper support during Coronavirus pandemic
8th December 2020 - Tennis Australia announces new board appointments
29th October 2020 - Nicole Pratt assigned new role at Tennis Australia to inspire and retain female tennis coaches
14th September 2020 - Tennis Australia announces Paula Robinson to lead new Gender Equality National Taskforce
13th August 2020 - Tennis Australia’s Craig Tiley anticipates 2021 Australian Open will go ahead with fans in Melbourne
31st October 2019 - Ash Barty backs Tennis Australia campaign to encourage teenage girls to stay in sport
8th September 2019 - Tennis Australia and Ticketmaster agree partnership for tennis events
26th July 2019 - Tennis Australia to roll out new court surfaces across the nation
24th July 2019 - Tennis Australia partners to encourage sports technology innovation
24th January 2019 - Tennis Australia and Asian Tennis Federation establish working group to develop game in Asia-Pacific
21st January 2019 - Tennis Australia and Universal Tennis reveal major ratings partnership
3rd September 2018 - Tennis Australia appoints new Chief Insights and Marketing Officer
23rd April 2018 - Tennis Australia looks to gain management control of Melbourne Park
6th April 2018 - Tennis Australia appoints new Chief Tennis Officer
29th March 2018 - Channel 9 and Tennis Australia agree five year tournament broadcast deal
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Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd
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