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read moreAiming to drive stronger tourism performance and increased visitor revenue, the Tourism Authority of Thailand has launched a year-long initiative to celebrate the country’s cultural heritage, diverse tourism experiences and world-class sporting events.
The ‘Amazing Thailand Grand Tourism and Sports Year 2025’, aims to attract 29 million international visitors and generate 3 trillion Baht (US$88.4 billion) in tourism revenue through tourism festivals, high-profile sporting tournaments and exclusive travel privileges.
Launching the campaign, Thai Prime Minister, Paetongtarn Shinawatra advised “tourism is a key driver of Thailand’s economy, and as we embrace the digital era, we must continue to grow by enhancing infrastructure, expanding world-class events, and creating innovative experiences that attract and inspire visitors.
“Beyond our natural beauty and cultural heritage, Thailand is evolving into a hub for man-made tourism, with dynamic festivals, international events, and cutting-edge entertainment. This year is a powerful testament to nationwide collaboration, and I invite everyone to be part of Amazing Thailand Grand Tourism and Sports Year 2025 - a year of opportunity, excitement, and unforgettable experiences.”
Highlighted the Ignite Thailand Tourism vision, which aims to establish the nation as a leading regional tourism and sports hub, Thailand Minister of Tourism and Sports, Sorawong Thienthong noted “we are integrating efforts across public and private sectors to enhance travel convenience and elevate visitor experiences.
“Key measures include increasing airline slots and flight frequencies, implementing an online TM6 immigration system, and upgrading transportation networks to improve accessibility to both major and lesser-known destinations.
“We are also developing tourism personnel and encouraging hotels to adopt sustainable standards, ensuring a world-class travel experience.”
Along with the Tourism Authority of Thailand, the Ministry of Tourism and Sports is enhancing safety measures while expanding collaboration with private sector partners to offer special discounts and privileges for tourists visiting both major destinations and emerging hidden gems. It is prioritising four key safety initiatives: crime prevention, accident prevention, enhanced tourist assistance services, and financial compensation for affected travellers.
In addition, the Sports Authority of Thailand (SAT) is positioning sport in support of the campaign, with the nation to host of the 33rd Southeast Asian Games (SEA Games) from 9th to 20th December, with action across the cities of Bangkok, Chonburi and Songkhla.
This will be followed by the hosting of the 13th ASEAN Para Games from 20th to 26th January in Nakhon Ratchasima.
Commenting on this, SAT Deputy Governor, Prodpran Samanmitr advised “by hosting top-tier international competitions, we aim to drive economic growth, establish Thailand as a premier global sports hub, and reinforce the nation’s reputation as a world-class sporting destination.”
SAT will also advance Thai sports by nurturing emerging national athletes and propelling them to success on the global stage, allowing the destination brand to spread worldwide through such soft power.
Images: Thailand's anointment as host of 2025 SEA Games at the 2023 edition in Cambodia (top, credit: Nation Thailand) and Thai Prime Minister Paetongtarn Shinawatra presides over the official launch of the Amazing Thailand Grand Tourism and Sports Year 2025 campaign, joined by key tourism and sporting officials (below, credit: Tourism Authority of Thailand).
15th January 2025 - Thailand Tourism Forum unveils ‘Joy of Missing Out’ concept
19th December 2024 - FIBA to debut new 3×3 competition in Bangkok
20th August 2024 - Olympic Council cancels martial arts games after Thailand misses deadline
17th August 2024 - SPORTFIVE facilitates ASEAN Football Federation partnership with adidas
26th July 2024 - Sports tourism identified as key driver of visitor economy growth
16th May 2024 - World Aquatics announces training centre partnership with Thailand’s Thanyapura Sport and Health Resort
22nd January 2024 - Thailand Government looks to grow sport tourism with new Muay Thai visa
14th January 2024 - Nike urged to compensate 4,200 garment workers in Thailand and Cambodia
20th March 2023 - ASEAN Tourism Ministers agree to establish professional standards to strengthen MICE
31st January 2023 - 32nd SEA GAMES in Phnom Penh secure sponsorship from Cambodia’s largest Bank ABA
19th January 2023 - Recreational options at SAii Laguna resort enhanced with appointment of tennis director
23rd May 2022 - UTMB expands its world trail running series into Southern Thailand
13th May 2022 - Thailand, Malaysia and Singapore named as hosts of consecutive SEA Games from 2025
8th December 2021 - Laguna Phuket celebrates return of international events and sports tourism
17th November 2021 - Phuket kicks off Thailand’s tourism recovery with a focus on sport
8th May 2021 - Works continue for Vietnam’s hosting of 31st SEA Games and 11th ASEAN Para Games
23rd September 2020 - Banyan Thailand launches initiative inviting city residents to embrace active outdoor lifestyle
21st February 2020 - Thailand Grand Prix to go ahead despite Coronavirus concerns
30th November 2019 - SEA Games opening ceremony showcases The Philippines
12th February 2019 - Former Thailand FA President Worawi Makudi has football ban overturned
5th February 2019 - Thailand looks to Australia for sport management expertise
28th September 2018 - AEG to expand in South East Asia with development of two multi-purpose venues in Bangkok
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