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In advance of its 2024/25 summer season opening on 16th November, Thredbo Resort has launched its brand-new 'Unleash Your Inner Wild' integrated marketing campaign.

Running in the lead-up to and throughout Thredbo's summer season, the new campaign invites every kind of adventure lover to explore the mountains this summer.

Advising that the campaign seeks to inspire the adventurous spirit that everyone has within, Thredbo Brand and Marketing Manager, Richie Carroll advised “focusing on how it feels to be in the mountains, the campaign's contrast between 'taking it in' and 'letting it out' encapsulates the balance of adrenaline-spiking thrills and nature-inspired moments of chill that can be found in Thredbo.

"From shouting at the top of your lungs from Australia's rooftop, leapfrogging from one granite boulder to another or stopping to smell the wildflowers, 'Unleash Your Inner Wild' evokes a real sense of exploration, youth and curiosity.”

Featuring playful and genuine-feeling visuals, the campaign reimagines adventure as an approachable experience for a wide audience. Thredbo's 'Unleash Your Inner Wild' campaign will roll out from today across TV broadcast, Spotify, cinema advertising, digital media, print media and social media.

Mountain Adventures
Commencing on 16th November and running through to 27th April next year, Thredbo's upcoming summer season is shaping up to be the biggest one yet.

Offering hikes through Australia's highest peaks, over 40km of gravity mountain biking trails to explore, thrilling rides on the new Alpine Coaster, fly fishing, golf, tennis and lots more outdoor activities, the summer adventures are endless at Thredbo Resort.

Season passes, lift passes, lessons, guided adventures and more are available to purchase now.

Click here for more information. https://www.thredbo.com.au/summer/

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