AusLeisure

Ticketmaster has announced a multi-year agreement to provide ticketing and membership services for the Brisbane Lions AFC.

The deal with Ticketmaster will provide several critical elements of ticketing for the Brisbane Lions and their fans including:

• Provision of daily ticketing for all Brisbane Lions matches held at the Gabba including Ticketfast® online ticket delivery;
• Installation of upgraded venue entry and box office equipment to support all ticketed events and;
• Introduction of Archtics® Customer Relationship Management (CRM) Software to enhance the Brisbane Lions Membership experience including readily accessible online member services.

Speaking of the contract, Michael Bowers, the Brisbane Lions' Chief Executive explains "we are pleased to commence with Ticketmaster and to develop a successful partnership for years to come (and) we look forward to introducing one ticketing solution across all our fans as we enter such an exciting time for our football club."

Chris Forbes, Chief Operating Officer for Ticketmaster Australia and New Zealand added "we are thrilled to partner with the Brisbane Lions and Ticketmaster is committed to providing quality service, distribution and platforms that will meet the current and future ticketing and marketing needs for the Brisbane Lions."

Ticketmaster Entertainment consists of Ticketmaster and Front Line Management Group. As the worldâs leading live entertainment ticketing and marketing company, Ticketmaster connects the world to live entertainment. Ticketmaster operates in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through www.ticketmaster.com, one of the largest e-commerce sites on the Internet; approximately 7,100 retail outlets; and 17 worldwide call centres.

Established in 1976, Ticketmaster serves more than 10,000 clients worldwide across multiple event categories. Ticketmaster Australia is part of Ticketmaster Australasia Pty Ltd, wholly-owned by Ticketmaster.

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