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read moreThe Toowoomba Carnival of Flowers marked its 75th anniversary in 2024 with a contribution of more than $29 million to the Queensland economy and a record attendance.
82 events and activations enlivened the 75th Toowoomba Carnival of Flowers that included the Grand Central Floral Parade (attended by more than 70,000 people); more than 300,000 visits to floral feature parks; and more than 2,000 people at the Symphony Under the Stars, a rare outdoor regional performance by the full Queensland Symphony Orchestra under the baton of Chief Conductor Umberto Clerici.
Incorporating the October long weekend in the event schedule contributed to increased overnight stays across the Region on weekends and weekdays
QLD Minister for the Environment and Tourism and Minister for Science and Innovation, Andrew Powell noted “Toowoomba Carnival of Flowers continues to stun, and these numbers really do speak for themselves. This event sprang from humble beginnings in 1949 and has grown exponentially since.
“With an injection of more than $29 million into our state’s economy, it’s clear this Carnival is unmissable and a true jewel in the crown of the Queensland events calendar. Visitors travel from all over, a record 470,000 of them, from intrastate, interstate and overseas and while they’re here they’re packing out the local accommodation, cafes, restaurants and small businesses, really giving this beautiful region a huge boost.”
Toowoomba Regional Council Community Development, Facilities and Tourism portfolio spokesperson Cr James O’Shea said the economic return was a 19% increase on the 2023 figures advising “the 25-day 2024 Toowoomba Carnival of Flowers program generated an overall attendance of 470,608, which was up 12% on the 2023 figures.
“The 2024 program also achieved 149,538 visitor nights, which was a 9% increase on the 2023 figures.
“The 2024 Toowoomba Carnival of Flowers saw a record year of #trEATS and new dining experiences. All the events generated extraordinary financial and social benefits for our community.
“The real stars of the event were the perennial showstoppers, the 40 million petals on display across the home garden competition and the civic parks and gardens which again delighted residents and visitors from across Australia and overseas.”
The 2025 Toowoomba Carnival of Flowers will run from 12th September to 6th October 2025.
The official launch of the full program of events for the 2025 Toowoomba Carnival of Flowers is happening on 28th April, 2025.
Other 2024 Toowoomba Carnival of Flowers outcomes:
8th December 2021 - Toowoomba Carnival of Flowers month-long celebration delivers significant rewards for the region
28th August 2021 - Toowoomba Carnival of Flowers gets ready for its month long celebration
20th April 2021 - Toowoomba Carnival of Flowers unveils extended month long celebration for 2021
13th December 2020 - Month long celebration announced for Toowoomba Carnival of Flowers in 2021
13th February 2018 - Toowoomba Carnival of Flowers announces record success of 2017 event
10th January 2025 - Floriade and Unisport Nationals deliver significant boost to ACT 2024 economy
14th September 2024 - Floriade’s 37th edition opens in Canberra with ‘Art in Bloom’ theme
24th August 2023 - NightFest to illuminate Canberra’s Floriade festival
19th September 2022 - Floriade celebrates its 35th anniversary
27th April 2021 - Canberra welcomes the return of Floriade
26th August 2020 - Floriade 2020 offers mix of virtual and in-person experiences to support local tourism
18th September 2017 - Canberra Floriade marks arrival of spring in Australia’s capital
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