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Toowoomba Regional Council approves marathon event sponsorship

Toowoomba Regional Council approves marathon event sponsorship
April 17, 2024

Toowoomba Regional Council has this week endorsed $45,000 in sponsorship to help organisers stage the Toowoomba Marathon, presented by Toowoomba Wellcamp Airport, 5th May.

The Council approved the sponsorship at its April Ordinary Meeting following an application from event organisers, Gold Coast Events Management Ltd (Events Management Queensland).

Advising that while the sponsorship was directed at the 2024 event, and not for an additional two years as proposed by organisers, there was considerable potential for the race day to develop into a bigger attraction, Toowoomba Region Mayor, Geoff McDonald explained "as the organisers behind the Gold Coast Marathon and Pan Pacific Masters Games, Gold Coast Events Management Ltd has shown it has considerable expertise in staging successful sporting events.

“Council officers have been working with the organisers on different aspects of the Marathon for months. They have played a significant role in liaising with Police and other groups to finalise the race route to ensure minimal disruption to the community on May 5 and input on the traffic management plan.

“It is encouraging to note that 1400 registrations have been lodged, incorporating runs over 2km, 5km, 10km, 21km and the marathon (42km), with expectations for 2000 starters. The half marathon is the most popular distance to date, with 522 registrations.”

The 5km walk/run is being sponsored by the Council’s destination brand, Visit Toowoomba Region.

Mayor McDonald noted “it is anticipated that almost 50% of entrants will be from outside the Toowoomba Region, including many from interstate. There already have been nominations from international runners.

“Aside from the competitive element for the elite entrants, Council is keen to encourage residents to enter various categories to highlight the importance of healthy lifestyles or lure people into a new exercise regime.

“Council considers there are many tourism benefits that will flow from ongoing pre-race publicity and the May 5 races.

“The marathon route will see entrants loop Picnic Point (pictured) and Prince Henry Heights on Toowoomba’s eastern escarpment with the finish chute at the Toowoomba Sports Ground (Clive Berghofer Stadium).

“There are opportunities to showcase the city’s garden image along the race routes in a bid to lure more entrants in 2025, as well as to visit the wider Region.

“Everything is well placed for a successful event and there is great scope to include wider community activities in future dates.

“Any future event expansion would add to the economic return for the Region, particularly for accommodation, restaurant and café proprietors.”

Mayor McDonald said Council would receive a post-event report to quantify details in the sponsorship agreement.

Related Articles

21st February 2024 - Toowoomba Regional Council backs Queensland Government venue upgrade

18th September 2023 - Sydney Marathon 2023 becomes largest marathon ever held in Australia and looks to achieve World Major status

15th September 2023 - Toowoombah’s Millmerran Aquatic Centre officially opens

26th July 2023 - AMPSEA calls for Victorian Government to increase funding for Mass Participation Events in wake of Commonwealth Games withdrawal

19th July 2023 - Laservision sound and light experience secured for Toowoomba

6th July 2023 - Ballarat Marathon set for 2024 launch

29th June 2023 - Toowoomba Regional Council provides financial boost to sporting groups

16th June 2023 - Queensland Government secures future of mass participation events

29th June 2023 - Events Management Queensland veteran promoted to Race Director at 2023 Gold Coast Marathon

9th June 2023 - Gold Coast Marathon’s signature event sold out

9th March 2023 - Toowoomba Creative Industry Summit to examine arts sector’s current and future trends

16th February 2023 - Events Management Queensland anticipates surge in international participation for 2023 Gold Coast Marathon

25th January 2023 - Gold’s Gym Toowoomba puts fun back into fitness

17th January 2023 - Events Management Queensland announces resignation of their Chief Executive

25th September 2022 - Inaugural Hobart Airport Marathon Festival offers an inclusive event

24th August 2022 - Abbott World Marathon Majors and Mass Participation World partner drive return to running

16th August 2022 - Australian Mass Participation Sporting Events Alliance to stage first conference in November

3rd June 2020 - Events Management Queensland announce cancellation of 2020 Pan Pacific Masters Games

21st September 2019 - Toughest team endurance competition set for Australian return

26th February 2018 - Research shows Queensland a world leader in endurance event tourism

1st June 2016 - Queensland looks for recognition as ‘endurance capital’


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