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Tourism Australia has announced the launch of its first consortium of travel agencies in Indonesia, aimed at offering Muslim-friendly holidays in Australia.

The consortium, a collaborative effort between four travel partners - AntaVaya Umroh, As-Salam by Dwidaya Tour, Cheria Holiday, and Ramah Umroh & Halal Tour - will provide specially curated tour packages highlighting Australia’s Muslim-friendly experiences.

The itineraries cater to a variety of travel styles, seasons, and destinations, combining well-known attractions with hidden gems. Featured activities include stargazing in the Blue Mountains, meeting alpacas in Port Stephens, riding the Puffing Billy steam train in Melbourne, and exploring Sovereign Hill, which showcases Australia’s Gold Rush history. Other highlights include a cruise on Sydney Harbour and shopping at Chadstone, the largest shopping centre in Australia.

Tours will depart on 19th February, 2nd April, 23rd April, and 28th May 2025, with prices starting from IDR 32,888,000 (US$2,100). Qantas Airways is the airline partner for these packages.

Explaining the significance of the initiative, Agitya Nuraini, Tourism Australia’s Country Manager for Indonesia, stated “Indonesia is one of Australia’s top five recovery markets in rebuilding back to 2019 arrivals and trip expenditure levels. In the past financial year, Australia welcomed 213,000 Indonesian travellers - 96% of 2019 levels - who collectively spent $1.1 billion, 26% more than in 2019.”

Nuraini also highlighted the importance of catering to Indonesia’s Muslim travellers, noting that around 80% of the country’s middle class is Muslim and interested in cultural experiences.

She added “Australia is well-poised to capture the travel demand from this segment, as our local tourism industry is focused on providing a diverse range of exciting, multi-cultural experiences.”

Tourism Australia has been promoting Muslim-friendly travel for over 20 years, working with local partners to ensure that Muslim travellers have access to halal food options and prayer facilities in major cities.

Image credit: Shutterstock.

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