Tourism Authority of Thailand launches follow up ‘One for Nature’ campaign

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Tourism Authority of Thailand launches follow up ‘One for Nature’ campaign

August 25, 2023

Environment / Hospitality / Marketing / Tourism /

Tourism Authority of Thailand has launched its second ‘The One for Nature’ campaign to promote responsible tourism under the brand ‘Amazing Thailand’, encouraging environmentally conscious travellers from all over the world.

In 2020, the Tourism Authority of Thailand (TAT) launched ‘The One for Nature’ initiative, embodying the concept of ‘Travel with Responsibility in Thailand’ aimed at promoting Thailand's sustainable tourism and safeguarding the nation's abundant natural resources.

The campaign achieved remarkable success and garnered widespread cooperation. The resurgence of this project offers travellers the opportunity to immerse themselves in even more abundant natural surroundings once again after natural sights across Thailand have rejuvenated and restored their natural beauty.

TAT is encouraging environmentally conscious travellers from all over the world to participate in activities via the online channel www.tourismthailand.org/theonefornature which will elevate awareness and cooperation among international travellers and also foster responsible tourism practices in Thailand through international influencers.

Some of the on-ground responsible tourism activities have been initiated in renowned destinations, such as Pattaya, Chon Buri, and Walking Streets in Chiang Mai and Phuket aim to strengthen awareness and encourage active participation from travellers across the country. The collaborative efforts between government and private sector organisations, local communities, and international travellers are set to bolster the image of Thailand as the preferred destination for sustainable tourism.

20th July 2022 - InterContinental Phuket Resort partners with SIXT Thailand to drive sustainable tourism

16th June 2022 - Thailand’s Pimalai Resort relaunches its island cleaning initiative

17th May 2022 - Thailand’s Maya Bay reopens to visitors after four-year closure

18th March 2022 - Thailand resort’s Marine Discovery Centre helps with recovery of Maya Bay

2nd March 2022 - Hospitality leaders sign pledge for sustainable path at Thailand Tourism Forum 2022

20th November 2021 - S Hotels and Resorts partners with Thailand Marine Discovery Centre in conservation of vulnerable bamboo shark

21st May 2021 - Thailand’s Pimalai Resort looks to establish itself as world leading ecotourism destination

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