Latest News

Back to Latest News back

 

Tourism Conference to explore reigniting Victoria’s visitor economy

Tourism Conference to explore reigniting Victoria’s visitor economy
April 9, 2021

Aiming to bring together tourism, events and hospitality industries, the Melbourne Convention Bureau (MCB) has been working closely with Visit Victoria and the Victorian Tourism Industry Council (VTIC) in preparing the 2021 Victorian Tourism Conference.

Being held over two days on 21st and 22nd April at the Melbourne Convention and Exhibition Centre (MCEC), supply-side of the industry will connect and collaborate on big picture ideas and practical advice on reigniting Victoria’s visitor economy and business in 2021.

nder the theme of Shaping the future of Victorian tourism, the conference will hear from industry leaders, exchange stories of innovation, and reconnect at an evening function hosted by VTIC in partnership with Showtime Events Group at Cargo Hall and Melbourne Public, South Wharf.

MCB Chief Executive Julia Swanson will be joining a panel of experts including MCEC Chief Executive Peter King, Marriner Group Chief Executive Jason Marriner, and Visit Victoria’s Director of Major Events Damien de Bohun in the session The lights are back on: Victoria leads the way in sport, culture, arts, music, innovation and knowledge.

The session will explore how Victoria’s event calendar remains critical to the success of the Victoria’s visitor economy recovery and what this means to the Victorian events supply chain.

MCB will also host a breakout session Business events: how to leverage this lucrative market for your business facilitated by MCB’s General Manager Sales Beverley Williamson and feature discussion from Ian McDougal, Business Development Executive at Tourism, Chadstone The Fashion Capital, and Jenny Mitten, MCB’s Director of Marketing & Communications.

Click here for more information in the Australasian Leisure Management industry Calendar.

Related Articles

30th March 2021 - Save Victorian Events calls for Industry Taskforce

25th March 2021 - Victorian Government announces further easing of COVID restrictions

23rd March 2021 - Victorian Government to allow stadium crowd limits to increase to 75% capacity

17th February 2021 - Fans to return to Australian Open and indoor fitness and sport to resume as Victoria lifts Coronavirus lockdown

17th February 2021 - VTIC fear loss of jobs in Victorian tourism and events without further support

30th January 2021 - Victorian Government approves crowd limit of 30,000 per day for Australian Open

9th January 2021 - Melbourne Convention and Exhibition Centre opens Australia’s first indoor drive-in cinema

8th January 2021 - Rebranded Victorian wildlife attraction now operational after COVID-19 delays

8th December 2020 - Tourism boost expected to follow reopening of Western Australian border to NSW and Victoria

26th November 2020 - Melbourne Convention Bureau reports solid performance despite impact of COVID-19 

9th November 2020 - New Victorian tourism campaign encourages exploration of local destinations

23rd October 2020 - Victorian tourism industry unites in aim to drive reopening of visitor economy

28th September 2020 - Regional Victoria secures leading amateur road cycling event for 2025

14th August 2020 - Melbourne Convention and Exhibition Centre launches virtual event offerings

2nd August 2020 - Victoria Tourism Industry Council advises dedicated program of support required to survive latest lockdown

11th July 2020 - Victoria Tourism Industry Council welcomes business support package for ‘battered’ tourism industry 

10th June 2020 - Victoria Tourism Industry Council welcomes Sovereign Hill’s reopening announcement

20th February 2020 - New marketing campaign aims to boost Victorian tourism

29th February 2016 - New marketing campaign promotes regional Victoria


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

The Pool Enclosure Company

Now TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosures

read more

Aquatics / Design / Recreation / Venues

 
 

Intelligenz Solutions

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Vivaticket

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

Riedel Communications Australia Pty Ltd

We live for media production and global events, providing real-time networks for video, audio, data and communications.

read more

Entertainment / Events / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business