PlayRope
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…
read moreEmerging technologies and changing visitor demographics will likely change how people plan, book and engage on their holiday in coming years, according to a newly released white paper from Tourism Industry Aotearoa (TIA).
Released today, TIA’s Visitor Experience in a Changing World white paper explores changing visitor demographics, with a future driven by younger people who are more digitally aware, along with new markets from the emerging global middle class. It also scopes potential impacts of emerging technologies, likely to change nearly everything in terms of how tourism works.
Suggesting that in just five years, the experience for visitors to New Zealand could be quite different from what they are today, TIA Chief Executive, Rebecca Ingram stated “the future visitor experience will continue to be grounded on Aotearoa New Zealand’s landscape and people. However, this will be enriched by a wide range of technologies making travel easier, more informed and more connected. These changes can deepen the experience in ways adding value for our visitors and the industry itself.
“All indications are for the role of technology in tourism to accelerate - and this will create so much opportunity for some truly remarkable experiences - as well as industry productivity.”
“However, Aotearoa New Zealand must be competitive in a global context. Tourism is a key economic pillar for many countries, so to be successful, we must provide a complete experience for visitors, while ensuring access to markets and air connectivity to enable people to get here. How we turn up in the world matters.”
The white paper was launched as leaders of New Zealand’s tourism industry gathered at the Cordis in Auckland to explore these themes in depth and from a variety of perspectives at Tourism Summit Aotearoa.
Widely regarded as tourism’s must-attend thought leadership forum, Tourism Summit Aotearoa is a key event on the annual tourism calendar, bringing together more than 300 business and industry leaders from around the country.
The Summit features talks from industry experts, panel discussions, and focused sessions taking deeper dives into key topics like driving growth and resilience through strong governance, visitor experience design, and gathering data and insights.
Click here to view the full whitepaper, Visitor Experience in a Changing World.
Images: Wanaka's Roys Peak Track (top) and TIA Chief Executive Rebecca Ingram (below).
31st October 2024 - BEIA anticipate ‘biggest ever’ MEETINGS exhibition for Auckland in 2025
16th October 2024 - ‘2 Easy’ campaign encourages Australians to visit Auckland and Rotorua regions
6th September 2024 - Finalists named for 2024 New Zealand Tourism Awards
15th May 2024 - TRENZ closes in Wellington and looks ahead to Rotorua
10th May 2024 - Tourism Industry Aotearoa launches new programme to advance sustainability initiatives
2nd April 2024 - New Zealand tourism industry experiences one of its busiest seasons
1st March 2024 - Latest New Zealand Tourism data shows importance of the industry
16th February 2024 - ATTA reveals key trends and issues shaping adventure tourism in 2024
21st December 2023 - TIA survey shows New Zealand tourism industry poised for solid summer season
26th November 2023 - New Zealand tourism spending on the rise
9th November 2023 - Wellington’s Zealandia secures top honour at New Zealand Tourism Awards
7th November 2023 - Tourism Industry Aotearoa releases industry strategy to 2050
17th June 2023 - New Zealand tourism industry looks to engage with ambitious new environment plan
9th June 2022 - Tourism Industry Aotearoa adds new award to celebrate regenerative tourism
1st February 2022 - Tourism Industry Aotearoa says its time to plan for reconnecting New Zealand
8th November 2021 - Tourism Industry Aotearoa advises caution required around adventure tourism proposals
4th March 2019 - International adventure tourism experts to converge on Queenstown
13th May 2018 - Adventure Travel Trade Association shares report on trends in adventure tourism
17th November 2016 - Australia and New Zealand ranked among top adventure tourism destinations
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.
The Complete Guide to Leisure Industry Products & Services.
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…
read morePROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge, business support…
read moreJonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…
read moreBH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…
read moreAs of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…
read moreYellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…
read moreFounded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!