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Visit Sunshine Coast partnered with Tourism Noosa and 13 local tourism operators to showcase the Sunshine Coast during a series of targeted events across Australia last week which resulted in more than 250 leading travel agents from across the country now ready to sell the Sunshine Coast to Australia.

The roadshow included stops at Canberra, Adelaide, Sydney and Cairns – regions identified as leading domestic markets for the Sunshine Coast – where local tours, attractions and accommodation providers met with leading travel agencies and tourism industry partners.

Attendees at the events included representatives from companies such as Flight Centre, Helloworld, Goway Travel, Trip.com, Travel Associates, Travel Managers, Tourism Australia and a number of independent travel agencies.

Local operators in attendance on the Visit Sunshine Coast and Tourism Noosa roadshow included Creative Tours and Events, Australia Zoo, Aquaduck, Coast to Hinterland Tours, Mary Valley Rattler, Tasty Tours, Narrows Escape, Misty View Cottages, Novotel Sunshine Coast Resort, Beach Road Holidays Home, Noosa International and Go Ride a Wave.

Visit Sunshine Coast Chief Executive, Matt Stoeckel said as that the roadshow was a great way to let travel agents know what is new in the region as well as to provide agents with the confidence they need to sell the destination.

Stoeckel notes “Ensuring travel agents are up-to-date on all things Sunshine Coast is incredibly important as it better equips them to sell the region to their customers.

“Reading about the Sunshine Coast is one thing, but meeting our operators and hearing about their products firsthand on the roadshow goes a long way to making a lasting impression on travel agents.

“Importantly, the regions we targeted on this famil all have direct aviation access to the Sunshine Coast, making them priority markets for the region.”

Tourism Noosa Chief Executive, Melanie Anderson added “we were delighted to partner with Visit Sunshine Coast and deliver this roadshow for our members. Getting in front of key agents is vital and news from our region will no doubt inspire agents to sell the destination.”

One of the local operators on the roadshow, Australia Zoo Head of Global Sales Erina Kilmore advised “In the current world climate it is more important then ever to re-connect and inspire the industry about the natural beauty we all enjoy in our Sunshine Coast backyard.

“The roadshow provides the opportunity to share stories, update on ‘what’s new’ and provide that personal welcome back that our industry and their clients have been longing for.”

Related Articles

17th May 2021 - Visit Sunshine Coast welcomes leading tourism business event planners

4th February 2021 - Visit Sunshine Coast and Tourism Noosa partner in launching new tourism campaign

15th January 2021 - Visit Sunshine Coast welcomes Matt Stoeckel as new Chief Executive

30th June 2020 - Visit Sunshine Coast welcomes partial opening of Queensland borders

21st January 2020 - Jo Prothero appointed as Head of Marketing at Visit Sunshine Coast

18th June 2018 - Visit Sunshine Coast supports plastic bag ban

11th January 2016 - Experienced international tourism specialist joins Visit Sunshine Coast

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