UBX fitness franchise co-founder helps promote new Cyber Wardens campaign

August 8, 2024

World boxing champion and co-founder of boxing and strength fitness franchise UBX, Danny Green, is on a mission “to help small businesses knockout cyber criminals” in a new Cyber Wardens campaign.

As online attacks surge, the former Olympian and small business owner is taking up the fight against cyber crime in a collaboration with the Council of Small Business Organisations Australia (COSBOA) program.

Green has rolled out the government-backed Cyber Wardens online course across the fast-growing global business.

A respected figure in sport and business, Green said he wanted to use his profile to help educate the small business community about the importance of ensuring a secure online environment.

“In boxing, staying one step ahead of your opponent is crucial,” Green shared.

“The same applies to protecting your business and customers. I’m proud to be part of this initiative to help small businesses stay secure in the digital world.”

Green features in a series of videos and promotional materials highlighting the parallels between physical defences in boxing and digital defences in business.

The materials will provide practical tips and strategies for small business owners to enhance their cyber security.

He said by integrating cyber security awareness training into their business practices through Cyber Wardens, UBX was ensuring the protection of their franchisees, members and technology infrastructure.

It would also set a benchmark for other fitness franchises globally.

Tim West, UBX co-founder and Managing Director, said digital security played a critical role in today’s business landscape and added “the Cyber Wardens program is a great initiative for small business owners like the franchisees of UBX.

“It provides them with a simple, easy to understand resource to better safeguard their businesses in an increasingly digital world. By integrating this cybersecurity training into their operations, our franchisees are not only protecting themselves from cyber threats, but also ensuring the privacy and trust of our members.”

COSBOA Chief Executive Luke Achterstraat said the association was thrilled to have Danny Green and UBX on board for the important campaign.

“Danny and UBX’s commitment to cyber security sets a powerful example for small businesses everywhere,” he said.

Cyber Wardens is a Council of Small Business Organisations (COSBOA) initiative to empower small business owners and their staff with the knowledge and tools needed to protect themselves from cyber threats.

The Australian government-funded program is a free, simple, and effective online course designed to help small businesses build their cyber safety capabilities.

Exclusive Offer

UBX continues to expand globally, with over 100 locations and plans to reach 500 by 2028. The Cyber Wardens initiative will equip franchisees to safeguard their local businesses, staff, members, and tech infrastructure against cyber threats, paving the way for gym owners all around the world.

UBX is offering graduates from the Cyber Wardens training a free 7-day premium access pass to the UBX app ‘Train: On Demand’. To be eligible you must use this link: cyberwardens.com.au/danny.green.

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28th June 2023 - UBX opens first USA fitness studio in New York state

23rd February 2023 - UBX fitness brand launches ‘Workout Like Creed’ training program

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