AusLeisure

The national 2024 Supercars Gala saw the VAILO Adelaide 500 secure recognition as Supercars Best Event for the third consecutive year having attracted a crowd of 259,400 across the four days.

Hospitality and accommodation providers are also already reporting a positive return from the 2024 VAILO Adelaide 500.

Early data revealing the Thursday, Friday and Saturday nights saw a significant increase for Adelaide accommodation providers in revenue per available room (RevPAR), a key hospitality performance measure, indicating an increase in takings for the State’s tourism and hospitality industry.

Overall, hotel occupancy rates were higher this year, averaging 93.3% occupied across the three nights, compared to 84.8% in 2023.

Compared to 2023, the CBD and North Adelaide hotel accommodation sector recorded an 11.09% increase in occupancy rates and an 18.15% increase in average daily room rates.

The increase in RevPAR represents an extra $1.76 million in revenue for these South Australian businesses compared to the 2023 event (see table below).

Since its reinstalment in 2022 by the South Australian Government, the VAILO Adelaide 500 has gone from strength to strength – with the 2023 event delivering a record $61.6 million benefit to the South Australian economy. This was 18.8% higher than 2022, and 59% higher than the race in 2020.

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29th May 2023 - Expanding LED lighting innovator VALO rebrands to VAILO

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7th October 2024 - Supercars announces expanded 2025 race calendar

2nd October 2024 - Queensland Government extends Supercars agreement until 2027

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21st October 2023 - Newcastle 500 race will not feature on 2024 Supercars schedule

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26th April 2023 - Supercars secures extended Pirtek partnership

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28th March 2022 - New South Australian Premier announces return of Adelaide 500 supercars race for 2022

17th January 2022 - Supercars names Shane Howard as new Chief Executive

28th October 2021 - New owners for Supercars as races resume

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