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Visit Dubai and Real Madrid partnership offers fans range of activations and experiences

Visit Dubai and Real Madrid Club de Fútbol have entered into a landmark partnership aimed at delivering an array of exciting new activations, special fan moments and experiences for Dubai and Real Madrid fans, as the Club’s first Official Destination Partner.   

Being at the forefront of global sports entertainment with the world’s greatest club aligns perfectly with Dubai’s ambitious plans to consolidate its position among the top three global cities. Launching this October, the partnership encompasses both Real Madrid's First Men and Women Football Teams, and brings a taste of Dubai to Santiago Bernabéu, offering fans unforgettable experiences and services of the highest standards. 

The partnership will open exciting new opportunities for Australian travellers, football fans and families looking for some holiday fun. Notably the opening of a Real Madrid theme-park, at Dubai Parks and Resorts, which will become the largest destination theme park in the Middle East. The park will feature some great attractions, such as a museum, amusement rides and football skill games, as well as retail spaces selling official Real Madrid products.   

Issam Kazim, Chief Executive of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol formalised the partnership during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid, in the presence of Jose Angel Sanchez, Chief Executive of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.  

Butragueño noted "we are very proud of this new partnership with Visit Dubai as the Club's first Official Destination Partner.  Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world."  

Kazim added “this game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.

“Driven by our mutual dedication to excellence, leadership, talent, and innovation, we look forward to enjoy great success together, and showcasing Dubai and Real Madrid’s winning spirit to the world.”

Image top: Issam Kazim, Chief Executive of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) with Real Madrid Men's Team;  image centre: Issam Kazim with Florentino Perez, President of Real Madrid Club de Fútbol; image above: Kazim with Real Madrid Women's team

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