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Leading provider of digital fitness solutions, Wexer, has renewed their strategic partnership with Innovatise, the company behind myFitApp, a powerful, flexible fitness platform that empowers gyms, leisure centres, and health clubs to enhance their brand, retain members, and deliver digital fitness experiences.

This integration will bring Wexer’s extensive library of premium digital fitness content directly into myFitApp, enabling operators to provide members with 24/7 access to world-class workouts - seamlessly integrated within their own branded app.

Empowering Fitness Operators with Enhanced Digital Experiences
With over 4,000 sites and more than 20 million app downloads worldwide, Innovatise’s myFitApp has established itself as a market leader in marketing-focused branded apps for gyms. Through this partnership, Wexer’s industry-leading virtual fitness platform will be available directly within myFitApp, giving fitness operators the tools to create powerful hybrid fitness experiences that meet the evolving needs of their members.

Robert Louw, Chief Growth Officer at Wexer notes "Our mission at Wexer is to to deliver world-class content that equips and empowers people to be fit, healthy and happy. By partnering with Innovatise, we are combining our extensive digital fitness library with myFitApp’s powerful platform, giving gyms and health clubs that are utilizing the myFitApp a seamless way to deliver premium virtual workouts that enhance engagement, retention, and revenue."

Seamless Integration for Member Convenience
By integrating Wexer’s content into myFitApp, gyms and fitness operators can effortlessly extend their services beyond their physical facilities. Members can now access a library of high-quality fitness content - including HIIT, yoga, strength training, and wellness classes - at their convenience, whether at home, on the go, or in the gym.

Jonathan Cooke, CCO at Innovatise added "Our partnership with Wexer enhances our commitment to empowering fitness operators with the tools they need to thrive. By integrating Wexer’s extensive digital fitness content into myFitApp, we’re helping gyms, leisure centres, and health clubs stay connected with their members by delivering engaging content in their own branded experience."

For more information on Wexer 

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