Latest News

Back to Latest News back

 

World Athletics to become first international federation to award prize money at Olympic Games

World Athletics to become first international federation to award prize money at Olympic Games
April 10, 2024

World Athletics has announced it will become the first international federation to award prize money at the Olympic Games.

The global governing body said a total prize pot of US$2.4 million will be offered for this summer's Olympics in Paris, with gold medallists receiving US$50,000. This will be extended to silver and bronze medallists at Los Angeles 2028.

World Athletics President Lord Sebatian Coe called the decision a "pivotal moment", telling the BBC that the organisation wanted to create a "stable financial landscape" for athletes.

There will be 48 athletics events in Paris, with relay gold medallists to share their prize money among the team.

The prize money will not apply at the Paralympics.

Lord Coe advised "the introduction of prize money for Olympic gold medallists is a pivotal moment for World Athletics and the sport of athletics as a whole, underscoring our commitment to empowering the athletes and recognising the critical role they play in the success of any Olympic Games.

"While it is impossible to put a marketable value on winning an Olympic medal, or on the commitment and focus it takes to even represent your country at an Olympic Games, I think it is important we start somewhere and make sure some of the revenues generated by our athletes at the Olympic Games are directly returned to those who make the Games the global spectacle that it is."

Asked if prize money went against the Olympic spirit, Coe defended the move, stating "I don't see that making life a little easier for the athletes, allowing them maybe to stay on in the sport a little bit longer, to give them the financial independence to train, and maybe in a more sophisticated way is anything other than sitting behind good firm Olympic principles."

World Athletics said the format and structure of prize money for the 2028 Games will be announced nearer the time, adding that the payment of prize money will depend on athletes "undergoing and clearing the usual anti-doping procedures".

Given the Olympics' origins as an amateur sports event, the International Olympic Committee (IOC) does not award prize money but distributes funding through international federations (IF) and national Olympic committees (NOC).

The Australian Olympic Committee has a medal incentive scheme, which sees athletes paid $20,000 for gold, $15,000 for silver and $10,000 for a bronze medal.

However, Australian athletes only get one payment for their best result, and it's conditional on them maintaining their training for the next Olympics.

The United States Olympic and Paralympic Committee awarded $US37,500 to gold medallists at the last Summer Games in Tokyo in 2021. Singapore's National Olympic Council promises $S1 million ($1.1 million) for Olympic gold, a feat only achieved once so far by a Singaporean competitor.

Image credit: Shutterstock.

Related Articles

6th April 2024 - IOC launches Olympism365 Innovation Hub

18th March 2024 - IOC President marks 100 year anniversary of the Olympic Winter Games

14th March 2024 - Dispute continues over new Tahiti judging tower for 2024 Olympic surfing competition

11th March 2024 - Patrick Johnson awarded 2023 IOC Gender Equality, Diversity and Inclusion Champions Award for Oceania

9th March 2024 - World Athletics advises of success of #WeGrowAthletics campaign in campaign report card

29th February 2024 - Beijing selected as host for 2027 World Athletics Championships

26th January 2024 - World Athletics and Sony sign new sponsorship agreement

14th December 2023 - ASC invests additional $2 million to support athletes ahead of Paris 2024 Games

13th December 2023 - IOC President offers sporting world support for displaced people at Global Refugee Forum

11th December 2023 - IOC highlights its efforts undertaken towards sport integrity

1st December 2023 - World Athletics survey reveals 75% of athletes directly impacted by climate change

27th October 2023 - World Athletics Athletes’ Commission elects Valerie Adams as Chair

18th October 2023 - IOC approves inclusion of five additional sports for Los Angeles 2028

15th October 2023 - IOC President announces plans to create Olympic Esports Games

13th October 2023 - IOC announces hosts for new Olympic Qualifier Series

20th September 2023 - IOC renews partnership withand UN Women to boost gender equality in Sports

27th July 2023 - $1.5 million donated to support Queensland Olympians and Paralympians ahead of Paris 2024

25th July 2023 - Federal Government announces $20 million Paris 2024 Olympic and Paralympic Preparation Fund

12th July 2023 - World Athletics questions European Court of Human Rights decision on Caster Semenya

11th May 2023 - IOC President Thomas Bach suggests Chinese Government consider bid to host 2036 Olympic Games

17th December 2019 - Paris 2024 chooses Tahiti as site for Olympic surfing events


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AAC

Welcome to AAC – makers of the world’s best wristbands, lanyards, tickets, tokens and full-service print solutions. We are Australia’s premier global manufacturer and supplier of…

read more

Access / Marketing / Safety / Ticketing

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

BODY BIKE APAC

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business