AusLeisure

Xponential Fitness, Inc, the largest global franchisor of boutique fitness brands, has announced it has signed a Master Franchise Agreement in Kuwait for its brands Rumble, Club Pilates, StretchLab and CycleBar.

The deal, signed with Kuwait Real Estate Company, Aqarat, will result in the opening of a minimum of eight studios early in the initial 10-year term of the agreement, with additional studios to be developed based on market opportunity.

Aqarat is a prominent developer and manager of commercial, residential and hospitality properties in Kuwait and the Middle East, as well as Europe and the United States. Aqarat also has investments and joint venture agreements with the hospitality brands Yotel, Courtyard by Marriott, and IFA Hotels and Resorts.

According to research from IHRSA, Kuwait has the fourth largest fitness industry in the Middle East with annual revenue of nearly US$240 million. The more than 600 fitness centres are a mix of local, regional and international operators, with boutique fitness early in its lifecycle and poised for growth.

Xponential Fitness Chief International Development Officer John Kersh advised “Aqarat’s extensive real estate and hospitality experience is perfectly suited for our customer-focused brands, and they are well-equipped to deliver our immersive studio experiences to the Kuwaiti population.”

“Fitness in Kuwait is changing and growing fast,” says Saad Al-Muneefi, Vice President, Asset Management and Investor Relations of Aqarat. “We at Aquarat are invested in improving the lives of our community and are proud of this partnership with Xponential Fitness to realise our dream of bringing boutique fitness to the people of Kuwait in a very big way.”

The agreement marks the continued expansion of Xponential Fitness outside North America. The company currently has studios across multiple brands operating or in development in 15 countries including across North America, Europe, Asia-Pacific and Australia. Most recently in 2022, Xponential signed master franchise agreements for Club Pilates in Mexico and the UK, and for CycleBar in Japan.

Rumble, StretchLab, Club Pilates and CycleBar are all backed by Xponential Fitness, the largest global franchisor of boutique fitness brands which also include Pure Barre, Row House, YogaSix, AKT, BFT, and STRIDE Fitness.

Rumble was founded in New York City in 2017 and offers a group fitness concept delivering a combination of boxing-inspired circuits and the transformative power of resistance training. Pro and amateur fighters glove up together, no matter their fitness level or skill, to reveal their inner fighter.

Founded in 2015, StretchLab is the largest assisted stretching brand globally that was created to help people through customised flexibility services. It offers one-on-one and group-assisted stretching sessions to customers across a broad range of age and fitness levels.

Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone.

Founded in 2004, CycleBar is the largest indoor cycling brand by number of studios and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels.

For more information on Exponential Fitness go to the company’s website 

Images from top: CycleBar; Club Pilates; Rumble; StretchLab. Images courtesy Exponential Fitness

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