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Sports payments technology company Clubfunders, has today announced a strategic partnership with leading sports advisory and investment firm XV Capital.

The partnership also sees XV Capital, founded by former Wallabies captain Stirling Mortlock and business partner James Godfrey, taking an equity investment in the Gold Coast-based business.

By creating innovative payments technology, Clubfunders is looking to redefine how the sport ecosystem can more efficiently enable payments and transactions while providing additional benefits for each stakeholder group.

The benefits are accessed by simply downloading the Clubfunders app. The user is guided through an intuitive process to link to their bank account, with the assurance that their data is safeguarded with utmost security protocols.

Clubfunders is a game changer for:

• Clubs, leagues and associations looking for a versatile payments platform that removes barriers to participation (for athletes, teams, brand partners) in sport, and provides options to create new revenue streams;
• Sponsors seeking flexibility, access to and alignment with an entire sports ecosystem, new customers, increased sales and a quantifiable ROI;
• Participants and families looking to save for and fund registration fees and other costs
• Professional / semi-professional athletes aiming to raise funds and their profile; and
• Supporters and members wanting to direct funds to participants, athletes and clubs or causes important to them.

Advising of the partnership, Clubfunders Chief Executive, Blake Lawrence stated “this partnership leverages the strengths of both organisations. XV Capital brings knowledge, expertise and an enviable global network at the intersection of sport, technology and investment.

“Clubfunders is powered by a passionate team with sports technology and commercialisation experience and an intricate understanding of payments challenges faced by the full spectrum of sport stakeholders”.

With sport at all levels - from community to elite sport - facing the challenges of rising living costs, reducing participation levels and volunteer involvement, increased registration and equipment costs, expected reductions in funds flowing into the ecosystem from the gambling industry and increasing competition for participants’ time and money, Godfrey sees technologies like Clubfunders helping bridge this gap by enabling new funding solutions.

Godfrey, Chief Executive and founding Partner of XV Capital, explained "we believe Clubfunders addresses a huge problem in sport, being creating and delivering new sources of funding.

“Payment systems are a necessity at all levels of sport for financial transactions, and Clubfunders keeps money in sport and enables people to direct funding to causes of their choice.

“That could be a local club, your niece or nephew, an aspiring Olympian or the professional team your family has supported for generations. Funds can be allocated to all levels of sport and the individual user controls this.

Mortlock, Chief Investment Officer and co-founding Partner of XV Capital and Clubfunders Ambassador, added "I was fortunate to begin my career in local club sport as a five year old and work my way up the system to eventually captain the Wallabies.

“Individual, team and club funding is required at all levels of sport and I’m very passionate about Clubfunders knowing that this technology will help remove barriers and enable more kids to enjoy the same opportunities I experienced."

Clubfunders has recently announced preferred payments platform agreements with SIGNONDAY and The Rumble and will shortly announce a number of iconic sports clubs and other organisations as clients.

Image credit: Shutterstock.

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