Singapore-based ThriveX acquired by Echelon Fitness
US-based Echelon Fitness has announced the acquisition of Singapore-based recovery solutions brand ThriveX. Announcing the acquisition, Peloton rival Echelon, whose main product is the…
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BSc sports nutrition brand to sponsor NSW Origin teams
The Westpac NSW Blues and Westpac NSW Sky Blues will have an additional edge for the 2024 State of Origin series after the NSW Rugby League today announced a new partnership with leading…
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Wellness industry shifts its attitude towards men
The Global Wellness Summit has spotlighted a new trend developing with the wellness industry shifting away from clichéd views of masculinity: all the warrior-like fitness challenges…
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