79398

The implementation of cloud-based venue operations and safety management platform, 24/7 Software, is enhancing operations for the Arts Centre Melbourne’s iconic Sidney Myer Music Bowl through improved event communications, workforce management, incident responses, and guest experience across its events.  

As one of Australia's premier outdoor venues, Sidney Myer Music Bowl hosts a diverse range of events, from large-scale concerts to cultural festivals and recognised the need for a robust system to manage the increasing complexity and scale of its operations.

By implementing 24/7 Software's comprehensive platform, the venue has achieved a significant increase in recorded incidents and tasks managed, reflecting a more proactive and organised approach to event management.

Since deployment, Sidney Myer Music Bowl has significantly improved its ability to track, manage, and resolve incidents and tasks, creating a safer and more seamless experience for staff, performers, and patrons.

Optimising Event Management for a World-Class Venue
The introduction of 24/7 Software has allowed Sidney Myer Music Bowl to transform its incident logging and management, task automation, and operational communication – ensuring that event day operations run more efficiently than ever before.

Martin Pound, Head of Sidney Myer Music Bowl at Arts Centre Melbourne noted “implementing 24/7 Software has resulted in significant improvements and efficiencies to how we manage events. We’ve seen greater visibility of the number of incidents and tasks logged, and this has allowed us to resolve them in real time, which has helped us provide a safer and more efficient environment for all".

The software’s customisation and mobile-friendly features allow frontline staff to report and manage issues instantly, reducing reliance on outdated systems while enhancing visibility across the venue.

With streamlined workflows, teams can respond faster to incidents, track communication in real time, allocate resources efficiently, and maintain a world-class guest experience.

Setting a New Standard for Operational Excellence
Sidney Myer Music Bowl is the latest major venue to implement 24/7 Software in Victoria, joining other global event spaces, including Melbourne & Olympic Parks (M&OP), MCG/MCC, Marvel Stadium and the State Sports Centre Trust.

Shane Armstrong, Senior Director APAC at 24/7 Software added "we are proud to support Sidney Myer Music Bowl in its mission to provide exceptional event experiences. Our software has helped leading venues worldwide improve efficiency, safety, and guest satisfaction, and we’re excited to see these benefits at Sidney Myer Music Bowl."

Through automated workflows, live dashboards, and seamless communication, the software provides venue teams with data-driven insights to optimise performance across events.

Click here for more information in the Australasian Leisure Management Supplier Directory.

Image. Sidney Myer Music Bowl Credit: Melbourne Symphony Orchestra

Related Articles

29th January 2025 - AXS unveils new biometric authentication system

24th January 2025 - Melbourne Park crowd behaviour under scrutiny during Australian Open

20th January 2025 - VMA reports cyberattack

10th January 2025 - Victoria Police to increase charges for patrols and security at major entertainment and sport events

26th November 2024 - NBL hands out lifetime ban to spectator

25th October 2024 - Questions asked over Marvel Stadium security measures for Travis Scott concerts

21st May 2024 - Industry conferences dominate the week

7th May 2024 - 24/7 Software set to stage APAC webinar on data-driven technology in venues

14th March 2024 - MCG introduces major security upgrades ahead of AFL season opener

5th March 2024 - Venue Safety and Security Exchange to return in July

26th February 2024 - MCG links with 24/7 Software to improve venue security

31st August 2023 - Fair Work Ombudsman takes legal action against venue security services company

1st September 2022 - 24/7 Software continues international expansion with Australasian launch

11th October 2021 - Victoria Government announces reopening plan with crowds to attend Melbourne Cup and concerts at the Sidney Myer Music bowl

13th April 2017 - Sidney Myer Performing Arts Awards reward creativity and innovation

22nd January 2016 - 2015 Sidney Myer Performing Arts Award-winners announced

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.