AusLeisure

accesso Technology Group  -a premier technology solutions provider for global attractions and venues - has acquired VGS, a leading global ticketing and visitor management system provider for leisure, entertainment and cultural businesses. The VGS award-winning SnApp platform will be rebranded as accesso Horizon and operate as part of the accesso product set.

Founded by a team with decades of combined experience, VGS has supported renowned visitor attractions in all aspects of the selling, distribution and redemption of tickets and entitlements since its establishment in 2011.

Its client roster of more than 100 venues includes leading theme park brands in Dubai, Singapore, Japan and China. Beyond theme parks, the ticketing and visitor management platform supports zoos, observation towers and other unique attractions in a total of 11 countries around the globe, including one of the Seven Wonders of the Ancient World – the Pyramid of Giza in Egypt.

With an expansive feature set, globalised functionality and robust scaling capabilities, the VGS platform empowers venue operators to manage all benefits, services and entitlements available to guests with one unified platform.

Hosted either on-premise or in the cloud, the solution offers customers an open API to enable direct integration with other systems. The VGS platform provides guests a seamless, consistent experience across all entitlements and on any device. Real-time intelligence allows operators to optimise sales with dynamic pricing, availability management and sales channel management.

Multi-venue support allows for seamless cross-promotion and cross-packaging of offers, improving visibility and enhancing the complete guest experience. Plus, the solution provides seamless linguistic support for venues across the globe with fully flexible, multi-lingual user interface support.

accesso Chief Executive Steve Brown enthused "I am beyond excited to announce the transformative acquisition of VGS. Its solution fits squarely into our technology roadmap and its top-tier customer base speaks volumes for the quality, scalability and functionality of the platform.

"This acquisition will allow us to provide our clients and future partners with technology that has the capacity to scale with their business long into the future and keep up with the growing demands of the modern consumer."

Under the terms of the deal, VGS' talented global team of 33 – with offices in Milan, Dubai, Singapore and Orlando – will join accesso.

VGS Chief Executive Paolo Moro added "I'm delighted for VGS to join forces with Accesso. Our technology is complementary with Accesso's offering. We share the same absolute commitment to providing the best possible unified solutions to optimise our customers' operations and enhance their guests' experience before, during and after their visit.

"We look forward to working together as we move ahead to this exciting next chapter."

"This is particularly meaningful for me and Paolo, as our working relationship dates back more than two decades to the early days of the original VGS ticketing and visitor management solution," continued Brown. "Paolo is a long-admired leader in this space, and one for whom I've had tremendous respect. I have watched his expertise and innovation shape the industry, and I look forward to our combined group continuing to bring innovative solutions to the leisure industry."

To learn more, visit www.accesso.com/solutions/ticketing/ticketing-visitor-management.

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