AusLeisure

Audience Republic, the all-in-one event marketing platform, has announced a new partnership with Moshtix, the Ticketmaster and Live Nation Entertainment company.

The partnership sees Moshtix integrate with Audience Republic, unlocking a suite of event marketing tools for venues, promoters and festivals.

Introducing the partnership, Jared Kristensen, Chief Executive and founder of Audience Republic, and aformer event organiser, advised “we offer a way for event organisers to actually use their data, so they can sell more tickets.

“This is critical in a world where organisers are increasingly less able to rely on social media and paid advertising to drive ticket sales.”

Using Audience Republic’s Presale Registration, Wait List and Competition products, Moshtix event partners can now supercharger their ticket sales by increasing word-of-mouth and building up an audience they own. Fans earn points for referring friends, following and subscribing - with the top point scorers unlocking rewards.

On top of this gamified approach, their Event CRM is a single place for organisers to bring together sales & customer data from the platforms they already use. This lets them put their data to use through a tailor-built platform - offering powerful audience insights, analytics, segmentation, email marketing, text messaging, and integrations with advertising networks.

Moshtix General Manager - Product and Growth, Kevin Cooper noted "this super exciting integration between Moshtix's existing industry-leading marketing enablement, with Audience Republic's impressive viral audience building and customer insight will deliver an enhanced and more streamlined offering for our event partners. As we return to live events all over the country, the business of selling tickets has never been more exciting and demanding.

"It’s a priority for Moshtix to offer the best suite of tools possible, and this partnership with Audience Republic will deliver greater success all-round."

Kristensen went on to say “what’s been missing in the industry for a long time is an actual Event CRM.

“CRM platforms have been available for decades, but event organisers have specific needs and they’ve been dealing with less than ideal tools” reflects Kristensen, who experienced the great highs and lows of event promotion himself as an event organiser.

“Moshtix and Audience Republic share a commitment to changing this and bringing real innovation to the event organisers who desperately want it.”

When organisers connect their Moshtix account with Audience Republic, all of their past and future events will be automatically synced, along with ticket sales transactions and attendee data.

Organisers can then segment this data to engage with fans directly via targeted emails, text messages and advertisements, directing targetted messages to the right people.

Related Articles

8th October 2021 - Sydney Film Festival to be first major festival for Sydney audiences following lifting of COVID restrictions

22nd September 2021 - Audience Republic partners with Ticketbooth giving event organisers access to marketing tools

3rd June 2021 - Shows on the Go program to continue bringing theatre to Western Australian regional audiences

21st October 2020 - Bluesfest 2021 adds to its line-up to appeal to broader audience

16th October 2020 - Theme park marketeers reach out to guests and new audiences

1st December 2021 - Ticketmaster and Moshtix announce joint ticketing partnership with Big Top at Luna Park Sydney

23rd February 2021 - Latitude Financial and Moshtix partner for ‘Buy Now Pay Later’ ticketing option

12th July 2019 - Byron Bay Bluesfest names Moshtix as exclusive ticketing partner

26th February 2019 - Ticketmaster acquires Moshtix to expand general admission offering in Australia and New Zealand

26th October 2018 - Moshtix extends Zoos Victoria concert series partnership

3rd September 2018 - Moshtix launches industry first chat bot

28th August 2018 - Taronga Zoo announces Moshtix ticketing partnership

18th July 2018 - New clients drive moshtix expansion

20th October 2021 - Jim Kotsonis named Regional Vice President at Ticketmaster Asia Pacific

5th October 2021 - Ticketmaster commissions two-part film series promoting Australia’s path to the return of live events

1st October 2021 - Ticketmaster technology helps deliver successful AFL finals series

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.