AusLeisure

Access control and point-of-sale (POS) systems leader Axess has announced that it has joined forces with Spotlio, a prominent provider of digital solutions for the attractions and destination industry.

The strategic partnership combines Axess’s innovative POS and access control technology with Spotlio’s advanced digital tools to enhance the visitor experience and streamline operations, including demand-based dynamic pricing, mobile apps and website platforms.

This collaboration aims to transform the way attractions manage customer interactions, from ticket purchase to entry. By integrating Axess’s reliable POS solutions with Spotlio’s digital suite, the partnership enables venues to offer a smoother, more efficient journey for guests, while simultaneously optimizing revenue and reducing operational complexity.

Key Benefits of the Partnership:
Integrated System: Axess’s POS and e-commerce systems work seamlessly with Spotlio’s digital tools to create a unified experience, from ticket booking to venue entry.

Real-Time Dynamic Pricing: Spotlio’s pricing engine adjusts ticket prices based on demand and market conditions, optimising revenue and improving visitor flow.

Enhanced Guest Engagement: Axess’s ticketing combined with Spotlio’s mobile app and website solutions provide convenient, user-friendly booking and access, boosting customer satisfaction and loyalty.

Improved Operations: The integration of these technologies streamlines venue operations, reduces wait times, and enhances customer flow management, increasing efficiency and the overall guest experience.

According to Gregg Reynolds, Vice-President Sales for Leisure and Attractions at Axess, “this partnership with Spotlio is an exciting opportunity to offer attractions a comprehensive, integrated solution that addresses both operational challenges and evolving guest expectations. By combining our strengths, we’re delivering innovative solutions that enhance guest experiences while improving efficiency and profitability for venue operators.”

As the demand for seamless digital experiences continues to grow within the attractions and entertainment sectors, this collaboration positions Axess at the forefront of providing flexible, efficient, and engaging solutions for theme parks and attractions.

Team Axess Australia powers the Melbourne Cup
Axess has also provided an update on its having worked with the Victoria Racing Club and Ticketmaster for the third year to deliver a successful Melbourne Cup Carnival.

Over the four race days, the event saw a total attendance of more than 285,000 visitors, including 81,000 on Derby Day and 91,168 on Melbourne Cup Day alone.

To ensure smooth entry and crowd management, Axess provided:

• 44x AX500 Smart Gate NG Mobile Pallet
• 10x AX500 Smart Post NG
• On-site event support for seamless operations

An Axess spokesperson advised “with thousands of racegoers arriving, our systems handled the large number of attendees with ease, clearing crowds efficiently and allowing guests to enjoy the event without delay.”

Click here to contact Axess’ Australasian division via their entry in the Australasian Leisure Management Supplier Directory.

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