AusLeisure

After months of speculation and a series of legal proceedings involving various entities of the JUMP! Swim Schools business, the Melbourne-based Belgravia Group has assumed ownership of the franchise agreements for another 21 Jump! Swim School trading businesses.

Having purchased an initial 40 franchise agreements of the main franchisor company, Swim Loops, in July, Belgravia will now become the franchisor for these businesses and reunite them with the rest of the Jump! group.

Belgravia is also currently undertaking an assessment of a significant amount of other franchisee agreements that were sold but had not yet had a swim school delivered by previous Jump! management.

Belgravia have also since purchased the intellectual property and trademarks relating to Jump! to ensure that the group can keep operating with a business as usual approach.

Commenting on the acquisitions, Belgravia Kids Swim Chief Executive, Mark Collins told Australasian Leisure Management “the Group has been through an extremely difficult time recently and Belgravia is looking forward to providing a new, exciting partnership with its dedicated and hardworking franchisee base.

“We have sought to bring stability back over the past few months and have started to launch new initiatives such as our new national campaign for new enrolments to win a family holiday to start growing the group again.”

Belgravia Group Chairman, Geoff Lord added "having dealt with three liquidators, a receiver and an administrator as well as a number of concerned franchisees, we are now in a position to take this forward.

"Best of all we will be expanding our provision of swimming lessons to tens of thousands of kids, equipping them with a vital life skill."

Related Articles

29th July 2019 - Annette Kellerman Aquatic Centre named Belgravia Leisure’s Facility of the Year

18th July 2019 - Belgravia Group steps in to avert Jumps swim schools liquidation

9th July 2019 - Grant Connors moves from ARV to Belgravia Leisure

9th July 2019 - Second Jump Swim entity faces liquidation

24th June 2019 - Report reveals JUMP! swim school’s entity had ‘poor budgeting control’ and owes millions

20th June 2019 - Belgravia Leisure secures wins in multiple categories at annual ARV awards

18th June 2019 - Jump! Swim Schools faces court over ACCC claims it misled franchisees

14th June 2019 - Federal Court freezes JUMP! Swim Schools assets as ACCC seeks $4 million in refunds for franchisees

4th June 2019 - Jump! Swim Schools representatives Swim Loops enters voluntary administration

14th February 2019 - Belgravia Kids opens first facility in Melbourne’s Hoppers Crossing

9th January 2019 - Jump! Swim School responds to media reports of dissatisfied franchisees

8th January 2019 - Media slam Jump! Swim Schools over dissatisfied franchisees

6th December 2018 - Belgravia Leisure join supporters of 2019 Swimming Australia’s swim challenge

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