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Beyond Activ has signed a three-year strategic partnership agreement with Leejam Sports Company - one of the largest operators of sport and fitness centres in the Middle East and owner of the Fitness Time brand.

The agreement will see Beyond Activ promoting Leejam’s growing portfolio of businesses and work together on the long-term marketing, promotion and development of their annual EMEA Festival, as well as other initiatives that will help promote new investment into Saudi Arabia and the wider GCC.

Leejam is not only a world leader in fitness but they now also develop new health, wellness and sport related services and facilities across Saudi Arabia and the UAE.

Commenting on the partnership, Adnan Abdullah Al-Khalaf, Chief Executive of Leejam Sports Company notes "Embracing innovation and collaboration is paramount in our industry's evolution. Our strategic partnership with Beyond Activ fortifies our commitment to shaping the future of fitness and wellness across in Saudi Arabia and the region, fostering a global community dedicated to health and vitality".

Beyond Activ shares “on behalf of Leejam, our international network, our Government and Industry partners in Saudi Arabia and the wider GCC region, we invite you to join us in Riyadh over 20-22 February to attend Beyond Activ's EMEA Festival.”

Click here for more information on Beyond Activ's EMEA Festival in our industry events calendar.

Image:Leejam Sports Company is the owner of the Fitness Time brand.

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