BFT partners with HYROX to bring largest fitness race in the world to Australia

April 18, 2023

Karen Sweaney

Fitness franchise BFT has announced that it is joining forces with HYROX, Europe's largest fitness race, to become the brand's exclusive training centre in Asia Pacific.

The largest global partnership for HYROX will not only give Australian exercise enthusiasts something to train for, but will also help to boost HYROX’s profile across the APAC region, while driving BFT brand awareness in Europe as they continue their worldwide expansion.

Described as the “global fitness race for every body”, HYROX has seen more than 50,000 participants compete at their events in London, New York, Madrid, Hamburg and Amsterdam, making them the largest fitness race in the world.

With their first APAC events scheduled to take place in Sydney and Melbourne as of August this year, HYROX will give gym goers a platform to test their strength, skill and endurance, while doing exercises you would usually find in any gym class. This makes the event one of the most accessible in the world, as competitors compete at their own pace depending on their fitness levels.

Announcing the partnership at last week’s FIBO fitness fair in Germany, BFT founder, Cameron Falloon stated “BFT are very excited to announce this innovative partnership and feel that the BFT training system is uniquely positioned to be the perfect official training partner for HYROX and the many people that attend their events globally.

“We can’t wait to see the positive growth from this partnership for both brands, with HYROX participants training in BFT studios around the world, and our BFT communities participating in HYROX events.”

The Partnership
In addition to their existing progressive, science-based training programs, BFT will be adding HYROX-specific training programs to their weekly programming at all of its 240 operating studios.

HYROX athletes can confidently become members of their local BFT, knowing they'll get the best possible preparation for their HYROX event.

BFT co-Global Chief Executive, Richard Burnet advised "it's rare to find a perfectly aligned partner, with similar aspirations and a track-record of growth, who is willing to work together to make a step-change in the way people exercise, but in HYROX we believe we've found just that.

“HYROX participants will now have an exclusive opportunity right across Australia, New Zealand and Singapore to get to a BFT and have the best possible preparation for their race. As more BFTs open across the UK, Spain, Germany and other parts of Asia, and HYROX Events hit many more cities, this will become a truly global partnership with benefits for HYROX race-goers and BFT members everywhere. And HYROX's awareness and participation will explode across Asia Pacific thanks to BFT's 55,000-member network and 350+ franchises sold.”

Christian Toetzke, founder of HYROX, added "we are thrilled to partner with BFT, known for providing one of the most advanced training methodologies who will act as HYROX Training Centres across Australia, Europe and Asia. Together, we can inspire athletes worldwide to push their limits and give their training a purpose - their next HYROX races.”

In addition to world-class programming, BFT members will gain exclusive access and benefits at HYROX Events including VIP access on race-day, a dedicated BFT pre-race and recovery lounge, discounted event entry, exclusive 10-week training programming tailored specifically to their HYROX event, and ongoing training and preparation tools.

The Event
Suitable for participants with any level of fitness, HYROX participants from all over the world compete in the exact same format.

The race starts with a 1 kilometre run, followed by one functional movement, which repeats eight times. The event always takes place in a large indoor venue, creating a unique stadium-like atmosphere for all participants.

The functional movements performed are movements you would see at any gym class. They include a SkiErg, Sled Push, Sled Pull, Burpee Broad Jumps, Rowing, Farmers Carry, Sandbag Lunges and Wall Balls. Best of all, all exercises are achievable for even the most novice of exercisers – no 100m handstand walks here!

There are single events, doubles events and relays, so for someone who is not ready to try a full event yet, the relay is a great way to get a taste of the event and set you up for the following year.

Click here for more information on HYROX.

Click here for more information on BFT.

Images: BFT (top) and a HROX event (below).

About the author

Karen Sweaney

Co-founder and Editor, Australasian Leisure Management

Artist, geoscientist and specialist writer on the leisure industry, Karen Sweaney is Editor and co-founder of Australasian Leisure Management.

Based in Sydney, Australia, her specific areas of interest include the arts, entertainment, the environment, fitness, tourism and wellness.

She has degrees in Fine Arts from the University of Sydney and Geological Oceanography from UNSW.

search ausleisure

AusLeisure

Latest News